A proposal that captures the hearts of evaluators has a story.

Chapter 1.
Understand the world of government projects
1.
Why do government projects exist?
2.
Government Project Planning and Announcement Process
3.
Understanding the Government Project Evaluation Process
4.
Government project selection structure and the perspectives of evaluation committee members
5.
How to Read and Be Read on the Evaluation Form
Chapter 1 Summary

Chapter 2.
Understand the planning intent of government projects.
1.
Why it's difficult to understand the contents of government project announcements
2.
How to Properly Read a Government Project Request for Proposal
Chapter 2 Summary

Chapter 3.
7 Reasons Why Government Project Proposals Fail
1.
There is no problem definition
2.
Technology has become the goal
3.
Just filling in the form without any strategy
4.
There is no 'why we should be chosen'
5.
Numbers and stories are discussed separately.
6.
There is no visible execution ability
7.
Ambiguous expected effects
Chapter 3 Summary

Chapter 4.
Logic is Design: The Art of Building the Framework for a Business Plan
1.
The three main structures of a proposal: problem, solution, and expected effect.
2.
The basis of logic - structure, basis, consistency
3.
Creating a logical flow that reassures the evaluator's brain
4. SMART goal setting method
Chapter 4 Summary

Chapter 5.
Stories are memories: The power of stories to move evaluators.
1.
People are persuaded by stories.
2.
Introduction Story ─ Why now, why this task?
3.
The Transition Question Technique: Turning Technology into a People Problem
4.
Win with a one-liner
5.
5 Types of Storytelling
Chapter 5 Summary

Chapter 6.
A Practical Guide to Writing a Step-by-Step Plan: Key Questions for Evaluators
1.
Assignment Overview
2.
Assignment objectives and contents
3.
Promotion strategy and promotion system
4.
Utilization of results and expected effects
Chapter 6 Summary

Chapter 7.
Presentation materials and presentation evaluation
1. Reduce logic and increase message in PPTs and reports.
2.
How to Incorporate WoW Story into Your Presentation
3.
Common Mistakes in Presentation Evaluations and How to Overcome Them
4.
Q&A leading to a win-win situation
Chapter 7 Summary

Chapter 8.
Practical Template
1.
3 Steps to Writing a Story-Driven Proposal
2.
Story Format Before ─Why ─How ─Impact
3.
Practice rewriting real-world cases
4.
My Proposal Self-Checklist
Chapter 8 Summary

Chapter 9.
Preparing for the final evaluation
1.
On-site survey
2.
Final Evaluation Committee
Chapter 9 Summary

Appendix 1.
Table of Contents of the Government R&D Project Technology Development Plan
Appendix 2.
Evaluator's Perspective Checklist
Appendix 3.
My Proposal Final Checklist
Appendix 4.
Useful reference sites

A complete analysis of everything from the inside story of government projects to the psychology of evaluators.

Among the countless government-funded project proposals, what secrets lie behind those that pass the screening process? Author Yoo Byeong-cheol, who has served as an evaluator for various government projects for many years, has reached a clear conclusion.
The success or failure of a government project plan is determined not by how logical it is, but by how persuasive it is.

"How to Write a Plan that Passes Government Projects" is a practical guide for those preparing proposals for review, such as government project proposals, business plans, research and development plans, and support project applications.
Although numerous companies and organizations are challenging government projects, the review time given to evaluators is very limited.
Ultimately, the plan must convey the company's potential and authenticity within a short period of time that the evaluators can reach.
A plan is not a report that lists information.
The company's technology and vision must be communicated in 'context'.
The core of the story and persuasion is to clearly illustrate three things: 'Why is this task necessary now?', 'Why do we have to do it?', and 'How will the world change if this task is successful?'

The Secrets of Selected Plans, Revealed by Government Project Evaluation Committee Members

Chapters 1 through 3 reveal the structure of government projects and the reality of the evaluation system that must be known before writing a plan.
It is not simply a document writing technique, but it also develops an eye for interpreting policy intent and evaluation criteria.
In particular, Chapter 3 lists the seven characteristics of proposals that fail.
This is a pitfall that most proposals fall into, and it is the first problem that evaluators point out, so readers must keep this in mind.

Chapters 4 and 5 are the core of this book.
Chapter 4 explains the techniques for establishing the framework of a proposal under the clear definition that “logic is design.”
We cover the basic grammar of a business plan, including the three-stage structure of problem, solution, and expected effect, goal setting methods, and the flow of logic that reassures the evaluator's mind.

Chapter 5, “Story is Memory,” shows what makes this book different.
He emphasizes that while ‘logic’ is important, ultimately, it is ‘story’ that persuades, and gives specific examples.
Transition question techniques, how to write one-liners, and the five types of storytelling aren't just writing tips; they're practical skills aimed at evaluators.
That is, the goal is to present sentence structures and narrative strategies that will make the evaluator read the proposal and get the impression that 'this company is different.'

Chapters 6 through 8 are focused on practical application.
Chapter 6, "A Practical Guide to Writing a Step-by-Step Plan," presents a method for structuring a plan based on the evaluators' key questions, from the project outline to the expected results.
Chapter 7, 'Presentation Materials and Presentation Evaluation,' covers presentation strategies for effectively conveying key messages during the presentation evaluation stage after passing the written examination.
In particular, Chapter 8, ‘Practical Template,’ provides a framework that can be immediately applied when writing an actual plan.

Chapter 9 contains content that can be referenced during the final evaluation, which is the final stage after selection for a government project.
I hope that by reading this book, you will be selected for a government project and prepare for the final evaluation.

When applying for a government project, the plan, presentation, and Q&A should be designed to deliver a consistent message.
Even beginners can dramatically improve the quality of their business plans by following this book.
When time is limited, you can review the key contents through chapter summaries and appendices.
I recommend this to anyone who wants to write a 'selectable proposal' rather than a plausible proposal.
Let's not forget.
After all, the essence of planning is not design, but 'persuasion'.
This book will help you write a business plan that goes beyond numbers, logic, and structure to become a "story that moves people."