Part 1 Customers

1.
What is a Customer? · 14
2.
Customer Purchase Points · 17
3.
Lead Your Customers' Mindset · 20
4.
3 Psychological Tactics That Attract Customers · 22
5.
The scariest customer is the one who turns away silently. · 25
6.
Turning Customers into My Allies, Turning Customers into My Ambassadors · 28
7.
First-time customers are your biggest opportunity · 32
8.
First-time customers, regular customers, VIP customers, loyal customers · 35
9.
The people I need to show my best to are my customers · 38
10.
Beyond Customers, Become Guests in My Life · 40
11.
Distance from customers (not close enough) · 43
12.
How to Distinguish Between Customers and Victims · 46
13.
When running a business, nothing should take priority over customer service. · 48
14.
Customers are most vulnerable to givers · 51
15.
Treat all your customers' family and friends as additional customers. · 53
16.
The Value of One Customer · 56

Part 2: Sales Technique Recipes

1.
Definition of Service · 60
2.
Sales occur at the intersection of the buying point and the selling point. · 63
3.
Seller's Path · 65
4.
The seller's taboo word, "truth" · 67
5.
The Best Selling Skills (Customer Motivation) · 70
6.
Understanding Your Customers' Lifestyles Makes Selling Easier · 75
7.
The Magic of the Choimsae 'Hmm~Ah~Oh~' · 78
8.
Order of Sales · 80
9.
Increasing customer share increases sales · 84
10.
Extending customer interactions as much as possible creates more opportunities. · 86
11.
Sales is a skill! Return visits are satisfaction! Promotion is a source of inspiration! · 89
12.
Sales hit rate and link attempt rate determine sales · 92
13.
Golden Mega Points · 95
14.
3 Things Sales Leaders Have in Common · 98
15.
Determine Your Core Campaign · 101
16.
Pushing Star Products · 103
17.
Quick reset of popular products 1, 2, and 3 · 106
18.
How to Handle Customer Complaints (LESS Technique) · 108
19.
Remind Telling · 111
20.
Let customers imagine their lifestyles wearing our products · 113
21.
Positive Framing Technique · 116
22.
Gentle Senior Becomes a Guest at Our Store · 118
23.
Adding reasons doubles the persuasiveness · 120
24.
How to Naturally Let Go of Customers Who Stay Too Long Without a Purpose · 122
25.
The Magic of Skinship · 124
26.
Words that spark curiosity · 127
27.
How to Speak Well · 130
28.
How to Remember Returning Customers · 134
29.
Praise Techniques · 137
30.
Be interested in, acknowledge, and respect your customers' lifestyles. · 140
31.
Counter Marketing · 142
32.
The Importance of a Customer Response Manual · 145
33.
Repair Customer Service Manual · 149
34.
Tear-off technique to increase link efficiency · 152
35.
Sales are tension, mistakes are focus · 154
36.
Distinguish between failure and mistakes · 158
37.
How to deal with no customers, one team, two teams, or three or more teams · 160
38.
Mind Reset Method · 163
39.
How to Get Your Customers to Fit Your Clothes · 165
40.
Storytelling Wins · 168
41.
Raising the expected price makes sales easier · 172
42.
Selling becomes easier when you target key people who follow you. · 175
43.
Child Sales Law · 177
44.
Identify and empathize with the inconveniences in your customers' lives, and do your best to resolve them. · 180
45.
With the mindset of throwing a party every day · 183
46.
A strong heart creates great connections · 186
47.
How to Create VIP Customers · 189
48.
Two Spending Habits of Regular Customers · 191
49.
Know your product, know your customer, and you'll win the sales war. · 194
50.
The 333 Rule for Success · 197
51.
The 3-Minute Speech Training: 199
52.
Seller Motivation · 203
53.
Primary, Secondary, and Tertiary Customer Management · 206
54.
The seller's expression must be alive for the product to be alive · 208
55.
Sales Inquiry, Sales Closing System · 210
56.
Great Record · 212
57.
How to Respond to Customers on the Phone · 214
58.
Warehouse Management Act · 217
59.
Inventory Management · 220
60.
I need to make my employees' hearts flutter before I can open my customers' wallets. · 223
61.
Now is the era of 'collaboration' · 226
62.
Avoid Arguments with Customers · 228
63.
If you try to win, you'll lose. If you empathize and give in, you'll eventually win. · 231
64.
Asking Good Questions Improves the Quality of Your Sales · 233
65.
How to Deal with Customers Who Say "It's Expensive!" · 236
66.
Customers buy pretty things they need · 238
67.
Saving Your Pride Is the Key to Becoming a Sales King · 241
68.
The era of wants is over and the era of needs has arrived.
Targeting Needs · 243
69.
Appear neatly, speak confidently, and greet with respect. · 245
70.
Peace of mind, quick hands and feet · 247
71.
Psychological Business · 249
72.
Make Your Gift Feel Special · 251
73.
Appeal to compatibility · 253
74.
How to Use Shamanism · 255
75.
Goldilocks for Target Sales · 259
76.
Competition Boosts Sales, Collaboration Is the Secret to Longevity · 261
77.
The waiting sale is over · 263
78.
Algorithm Sales · 265
79.
Nonono! Yes! Rule 268
80.
Link to Revisit · 270
81.
Hints for store success are hidden in the voices of customers · 273
82.
Positive Language ("Yes, that's right.") · 276
83.
Speak clearly and forcefully · 278
84.
Don't try to persuade, just brag about your product! · 280
85.
Don't expect results based solely on the process, and don't evaluate the process based solely on the results. · 283
86.
Business isn't about selling things, it's about serving customers. · 285
87.
Daiso-style consumption is the current trend. · 287
88.
There will always be "early spenders" and "late spenders" · 289

Part 3: The Mind of a Sales Expert

1.
Sales experts have a "guest-employee-teacher-all-in-one" mentality. · 292
2.
Sales experts adhere to the principle of "seeing once is better than hearing a hundred times." · 295
3.
Sales Masters Use the Laws of Recognition, Appreciation, and Opportunity · 298
4.
Sales experts pick up whatever they have when they fall down · 300
5.
Sales masters are persistent · 302
6.
Sales experts are adept at overcoming fatigue through immersion · 304
7.
Sales experts practice thorough self-management · 306
8.
Sales Masters Are Strategists · 309
9.
Sales experts are adept at quickly recognizing and managing crises. · 311
10.
Sales masters are good at repetition · 313

Epilogue · 315

Author's Note

In his previous work, the author provided guidance on life's direction, and this time he returns with the conditions for successful business and the essential skills for living.
"The Sales Recipe for Captivating Customers" offers a sure path to success to those who are lost in the vague question of "how to sell."
The key to business is people.
How to win people's hearts, how to build relationships, how to build trust.
And a strategy to connect that to sales.
This is the formula for success that the author has included in this book.
The author declares:

"If you want to become rich, you must first capture the hearts of your customers.
“If you get your customers on your side, sales will follow.”

Whether you're a beginner just starting out in business, a CEO feeling limited in your growth potential, or even a manager considering employee training, this book is a must-read.
The sales techniques and philosophy of life contained here will take your life to the next level.
Success is not for the prepared.
Success belongs to those who 'know how'.
This book is a guidebook and a compass for a successful business life.
This book will herald your new leap forward.