Entering
Chapter 1: The Truth: Humans Don't Read Sentences
Chapter 2: How to Write Short and Boldly
Chapter 3: Six Rules for Reader-Centered Writing
Chapter 4: The Aesthetics of Simplicity
Chapter 5: Reader-Centered Writing: Lessons from Advertising Copy
Chapter 6: Learning Reader-Centered Writing through UX Writing
Chapter 7: Functional Writing and Emotional Writing
Chapter 8: Completing Writing with the Most Complete Sentence Skills
Conclusion

A veteran copywriter who has moved 8 million users
Scientific, strategic writing techniques revealed!

It may take a lot of practice and talent to develop the kind of writing that moves readers to tears, but writing that captures readers' attention at a glance and makes them understand intuitively, such as business plans, product descriptions, advertising copy, company introductions on websites, and social media marketing, can all be done well with just a systematic technique.
The author is a 'UX writer' who has worked to inspire countless people to take action through writing online.
Just as UX writing naturally enhances the user experience, it analyzes the reader's reading experience and explains how to write text that can be understood in seconds without putting a burden on the brain, using "short writing" techniques and scientifically proven writing frameworks.
For most writing, where the goal is to convey facts, personal thoughts, and past experiences to readers, this is a practical approach that focuses on presenting accurate information clearly and writing logically and simply for quick persuasion.
As many international readers who have already read this book have experienced, it will provide you with a tremendous weapon in your life, where you must constantly write.


The first thing to think about when writing!
What to say

As Arthur Schopenhauer said, “Say extraordinary things in ordinary words,” the most important thing when writing for readers is to “keep it short, no matter what.”
It has already been proven through numerous studies that the human brain is not suited to reading.
Moreover, with the advent of smartphones and social media, people's concentration levels are continuously declining, and now, with people watching videos far more than reading, the act of reading itself has become difficult.
That's why you need something to focus your attention in your writing.
Short writing has that exact effect.
The most important thing when writing a short piece is to specify 'what to say'.
After identifying and listing the features in a sentence, you should aim to convey only the three most important features.
It is about removing less important content and clearly conveying only the more important elements.
Research has shown that the human brain can easily remember about 3 to 4 items, so it is better to talk about three important things rather than conveying a lot of information.
In this way, you can understand the human brain structure for reading through various scientific data and learn various secret techniques unique to authors who write concisely.
Just by reading this book once, you will feel that your understanding of writing and your writing skills have rapidly improved.

The most complete way to write fast-paced text!
A Writing Framework with 6 Rules That Apply to Any Writing

The author says that six elements are necessary for effective reader-centered writing.
① Beautiful appearance ② Organize the list ③ Important content first ④ Rhythm is life ⑤ No foreign words ⑥ Update after a day, these are the six things.
These are all details that are not difficult to put into practice, but are not to be missed.
If you pay attention to each step as explained in this book, you will soon be able to write well-read articles.

What's particularly interesting about it is that it emphasizes the appearance of the text.
The human brain automatically compensates for any problems with what it perceives with its eyes by restoring it to a normal state, so ‘appearance’ is also very important in writing.
No matter how great the content is, if the appearance is not beautiful, readers will not read it.
One of the things I paid the most attention to when creating this book was its appearance, namely its design.
To capture the most beautiful appearance of the text, line breaks and paragraphs were separated to improve readability, and the refreshing layout that makes the main points stand out allows readers to read the book with a light heart.

Additionally, through the numerous examples and practice problems included, you can quickly learn the writing secrets of the author, a veteran UX writer and copywriter.
It conveys the method of writing good articles in an easy and fun way through examples such as company work, advertising copy, anecdotes of Steve Jobs and Gabriel Coco, and famous quotes from Schopenhauer.
This book will elevate the skills of anyone who wants to sell their value and products through writing, whether they're a marketer who's struggling to write a single line of copy, an office worker who wants to achieve results, an aspiring writer, or someone trying to take on the challenge of multiple jobs.