Travel agency management and practice
 |
Description
Book Introduction
This third edition of [Travel Agency Management and Practice] addresses these changes by focusing on AI and data-driven innovation in the travel industry.
Going a step further from the traditional travel agency management system focused on existing packages and commercial offerings, it faithfully reflects the new travel ecosystem driven by travel tech companies, digital platforms, and artificial intelligence technology.
Additionally, since the publication of the second edition in 2023, the organizational structure, business strategies, and technology adoption status of major domestic and international travel agencies and platform companies have been updated with the latest data.
The ultimate goal of this book is to help travel agents and aspiring tourism professionals gain future competitiveness in a rapidly evolving industry.
Going a step further from the traditional travel agency management system focused on existing packages and commercial offerings, it faithfully reflects the new travel ecosystem driven by travel tech companies, digital platforms, and artificial intelligence technology.
Additionally, since the publication of the second edition in 2023, the organizational structure, business strategies, and technology adoption status of major domestic and international travel agencies and platform companies have been updated with the latest data.
The ultimate goal of this book is to help travel agents and aspiring tourism professionals gain future competitiveness in a rapidly evolving industry.
index
Chapter 01 Concept of Travel and Travel Agencies
1.
Etymology of travel
2.
Type of travel
3.
The concept of a travel agency
4.
Types of travel agencies
5.
Functions and roles of travel agencies
6.
The development and current status of travel agencies
Chapter 02 Understanding Travel Products
1.
Travel product concept
2.
Travel product dimension
3.
Travel product characteristics
4.
Travel product components
5.
Itinerary
6.
Travel product planning and development
Chapter 03 Wanted
1.
Ground search concept
2.
Ground search work
3.
Event Confirmation Concept and Work
4.
Cost invoice and group settlement statement
Chapter 04 Travel Guide
1.
The concept of a travel guide
2.
Types of tour guides
3.
Qualifications for travel guides
4.
Travel guide duties
Chapter 05 Airborne Wanted
1.
Understanding Airline Tickets
2.
Airline reservation and ticketing services
3.
Airline, Airport, and City Codes
Chapter 06 Travel Procedures
1.
Passport processing services
2.
Visa processing work
3.
Airport procedures
Chapter 07 Travel Product Consultation
1.
Customer service
2.
travel contract
Chapter 08 Travel Agency Customer Management
1.
Travel agency customer satisfaction
2.
Travel Agency CRM
3.
Travel agency service quality
4.
Complaints and Travel Damage Relief
Chapter 09 Travel Agency Marketing
1.
Understanding Travel Agency Marketing
2.
Travel Market Environment Analysis
3.
Travel agency marketing mix strategy
Chapter 10: Travel Industry and ICT
1.
Internet and the travel industry
2.
Internet and travel agency distribution systems
3.
The Fourth Industrial Revolution and Artificial Intelligence (AI)
Chapter 11 Travel Agency Management
1.
Characteristics of travel agency management
2.
Travel agency management organization
3.
Travel agency human resources management
4.
Travel agency financial management
Chapter 12: Changing Travel Market Environment and Future Strategies for Travel Agencies
1.
Changes in the travel market environment
2.
Future strategies for travel agencies
1.
Etymology of travel
2.
Type of travel
3.
The concept of a travel agency
4.
Types of travel agencies
5.
Functions and roles of travel agencies
6.
The development and current status of travel agencies
Chapter 02 Understanding Travel Products
1.
Travel product concept
2.
Travel product dimension
3.
Travel product characteristics
4.
Travel product components
5.
Itinerary
6.
Travel product planning and development
Chapter 03 Wanted
1.
Ground search concept
2.
Ground search work
3.
Event Confirmation Concept and Work
4.
Cost invoice and group settlement statement
Chapter 04 Travel Guide
1.
The concept of a travel guide
2.
Types of tour guides
3.
Qualifications for travel guides
4.
Travel guide duties
Chapter 05 Airborne Wanted
1.
Understanding Airline Tickets
2.
Airline reservation and ticketing services
3.
Airline, Airport, and City Codes
Chapter 06 Travel Procedures
1.
Passport processing services
2.
Visa processing work
3.
Airport procedures
Chapter 07 Travel Product Consultation
1.
Customer service
2.
travel contract
Chapter 08 Travel Agency Customer Management
1.
Travel agency customer satisfaction
2.
Travel Agency CRM
3.
Travel agency service quality
4.
Complaints and Travel Damage Relief
Chapter 09 Travel Agency Marketing
1.
Understanding Travel Agency Marketing
2.
Travel Market Environment Analysis
3.
Travel agency marketing mix strategy
Chapter 10: Travel Industry and ICT
1.
Internet and the travel industry
2.
Internet and travel agency distribution systems
3.
The Fourth Industrial Revolution and Artificial Intelligence (AI)
Chapter 11 Travel Agency Management
1.
Characteristics of travel agency management
2.
Travel agency management organization
3.
Travel agency human resources management
4.
Travel agency financial management
Chapter 12: Changing Travel Market Environment and Future Strategies for Travel Agencies
1.
Changes in the travel market environment
2.
Future strategies for travel agencies
GOODS SPECIFICS
- Date of issue: November 15, 2025
- Format: Paperback book binding method guide
- Page count, weight, size: 392 pages | 188*257*30mm
- ISBN13: 9791173850820
- ISBN10: 1173850821
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