prolog

Chapter 1: Animal-Related Business Terminology
Yak shearing, sheep shearing, alligator spread, fat tail risk, gray rhinoceros, black swan, white swan, gray swan, green swan, dead cat bounce, unicorn company, sea unicorn, narwhal, decacorn company, zebra company, cash cow, bear hug, dove/hawk, elephant in the room, black elephant, white elephant, first penguin, penguin effect, pink penguin, 100th monkey effect, ostrich effect, springbok

Chapter 2: Economic Psychology Terms Related to 'Effect'
Butterfly effect, network effect, halo effect, bandwagon effect, snowball effect, neighbor effect, balloon effect, January effect, Four Witches' Day, Halloween effect, honeymoon rally, Santa rally, Boxing Day, wolf spot, beachhead effect, contrast effect, Diderot effect, Medici effect, boomerang effect, sleeper effect, snob effect, Streisand effect, spaghetti ball effect, Sinatra effect, Wimbledon effect, IKEA effect, lock effect, Zeigarnik effect, cappuccino effect, Caligula effect, Concord effect, sawtooth effect, panoply effect, Red Queen effect, anchoring effect, Mandela effect

Chapter 3 Economic and Financial Principles and Theory Terminology
Compound interest, simple interest, the rule of 72, the law of time value, the greater fool theory, the coffee-can portfolio, cash stuffing, exit strategies, blackouts, stress tests, tax havens, Easterlin's paradox, supply and demand, the Phillips curve, Dutch disease, the resource curse, the broken windows theory, the nutcracker, the tulip bubble, the sunk cost fallacy, Heinrich's law, the fool in the shower, Moravec's paradox

Chapter 4 Modern Economic and Social Trends Terminology
Green Ocean, Purple Ocean, Lemon Market, Peach Market, Surveillance Capitalism, Angel Industry, NIMBY, Pimpy, Pomo Sapiens, Homo Prospectus, Homo Prompt, Hexagonal Man, Care Economy, Ditto Consumption, Workation, Tech Detox
Epilogue
References

In the book & underlining

In the 2023 College Scholastic Ability Test, only 1.1% of test takers chose the subject of 'economics'.
It is said that it will be excluded from the CSAT starting in 2028.
The survey results showed that not only adults but also high school students are vulnerable to basic financial concepts such as credit cards and interest rates.
It is essential knowledge for survival, but the reality is that no one teaches it properly.
This book is the result of my reflections as a father of two on what kind of financial education I should provide to my children, and it is an honest record of how I learned the language of money in the easiest way possible.
The starting point of financial education is understanding the terminology.
I started organizing difficult financial terms into text and pictures and posting them on Instagram. Thanks to the sympathy and support of countless people, it was published as a book.

It's not a complicated theoretical book.
This book is the most friendly first step toward dispelling vague fears about finance and allowing you to read economic news from the perspective of someone who "knows."
By the time you finish this book, you will feel encouraged to begin your journey to wealth.

If you read this book
- The vague fears about the economy and finance disappear.
- You will gain the courage to take the first step towards wealth.
- We lay the foundation for providing our children with proper financial education.
- Financial education is not an option, it is a necessity.
I hope this book will help you and your family begin their journey toward financial freedom.

Features of this book (key points)
Pictures + Definitions: Extract only the key points per page for immediate understanding.
Focused on real-life examples: Linking terms → situations → selection tips.
Includes the latest new words: Quickly interpret news and social media terms.
Teen-Friendly Format: An interactive guide for parents to read together.
Action Checklist: Small action suggestions to build financial habits.
Strengthening 'news interpretation': Translating article sentences into actual decisions.

I recommend this to these people.
Parents who want to develop their children's 'basic financial skills' regardless of the entrance exam subjects.
For those who need an introductory book on finance for young adults and those just starting out in society.
For all the beginners who feel like financial news is in Korean but sounds like a foreign language.
Educators who need topics for economic discussion in classes, clubs, and at home.