Part 1: Current Status of China's Cultural Industry and Cultural Policy

1.
cultural industry, storytelling, cultural archetypes
1) Definition and characteristics of cultural industry
2) Concept and types of storytelling
3) Development of cultural archetypes and cultural content
2.
The evolution and classification of China's cultural industry
1) Changes in China's cultural industry
2) Principles and Classification of Chinese Cultural Industries
3) Generation enjoying Chinese cultural industry
3.
Cultural policy during the Xi Jinping era
1) Literary and artistic enrichment
2) Cultural rectification movement
3) Xi Jinping Cultural Thought

Part 2: China's Film Industry

1.
Chinese drama
1) History and development of Chinese drama
2) Changes in Chinese drama production methods and environment
3) Korean dramas entering the Chinese market and Korean-Chinese co-production dramas
4) Policies related to the Chinese drama industry
2.
Chinese movies
1) History and development of Chinese cinema
2) Major film directors, film studios, and film festivals
3) Korean-Chinese co-production films
4) Policies related to the Chinese film industry
3.
Chinese animation
1) History and development of Chinese animation
2) Korean animation's advancement into China and Korean-Chinese joint animation production
3) Policies related to the Chinese animation industry

Part 3: China's Performance, Gaming, and Internet Industries

1.
Chinese performances
1) History of the Chinese performing arts industry
2) Major regional performance culture
3) Korean-Chinese joint performance
4) Policies related to the Chinese performing arts industry
2.
Chinese game industry
1) History and current status of the Chinese game industry
2) Chinese e-sports
3) Policies related to the Chinese game industry
3.
China's Internet Industry
1) Chinese short clips and live broadcasts
2) Chinese Internet companies and the cultural entertainment industry
3) Policies related to China's Internet broadcasting industry

Part 4: Chinese Cultural Archetypes and Cultural Content

1.
Socio-cultural background of Chinese cultural archetypes
1) A long and uninterrupted history
2) Chinese character culture
3) Traditional Confucianism, Buddhism, and Taoism
2.
Myths and legends
1) Shan Hai Jing
2) Three Sovereigns and Five Emperors
3) Yangsan Encyclopedia and Chukyungdae
4) Baek Sa-jeon, Urang Jiknyeo, Maeng Gang-nyeo
3.
historical figures
1) Qin Shi Huang
2) Poppy
3) Bao Qingtian
4) Wong Fei-hung
4.
literature
1) Romance of the Three Kingdoms
2) Journey to the West
3) Water Margin
4) Modern martial arts novels
5.
The modern meaning of Chinese cultural archetypes
1) Modern reinterpretation of traditional myths and legends
2) The role of historical figures as cultural archetypes and their modern significance
3) Cultural value of literary works as a source of creation

Part 5: New Spaces for Cultural Life

1.
Combining urban regeneration and tourism
1) Current status of urban regeneration around the world
2) History of urban regeneration in China
3) Regeneration and tourism of Chinese industrial parks
2.
China's Cultural and Creative Industrial Parks and Key Case Studies
1) Cultural and Creative Industrial Complex
2) Urban regeneration of industrial complexes in Beijing, Shanghai, etc.
3) Regeneration of cultural spaces in Hutong and Shijurong
3.
High-quality tourism industry of cultural heritage
1) Development of Chinese cultural heritage as a tourism resource
2) Major cases in ancient China
4.
Modern meaning as cultural content

Appendix: Key Five-Year Plans for the Cultural Industry
References
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From literary arts to global soft power,
Xi Jinping's Cultural Policy and China's Rise

In 2014, Xi Jinping announced the "Strengthening of Literature and the Arts" and emphasized the important role of literature and the arts in the great rejuvenation of the Chinese nation.
Xi Jinping instructed the literary and artistic community to faithfully fulfill its role in promoting socialist values.
This is similar to Mao Zedong's method of controlling ideology by utilizing the literary world, but Xi Jinping is different in that he seeks to expand this to the spread of global soft power rather than internal control.

Xi Jinping has set "cultural confidence" as one of the four self-confidences and is using the concepts of "main melody" and "zhengrenliang" to spread Chinese values ​​around the world.
Accordingly, a strong cultural rectification campaign was implemented in the entertainment industry starting in 2021, and with the official release of "Xi Jinping Thought on Culture" in 2023, China redefined cultural undertakings and the cultural industry as national strategic projects.
This is even affecting the development of AI software.
The global success of games like "Black Myth: Wukong" and the animated film "Natha 2" are representative examples of Xi Jinping's cultural policies being realized in industrial achievements, and can be seen as the fruits of China's ambitious strategy to strengthen its national brand and expand its global influence through culture.
This book aims to understand China's rise through culture by systematically analyzing the full scope of China's cultural policy under Xi Jinping.

The strategy and development process of China's cultural policy

Parts 2 and 3 examine the development process and policies of each cultural industry.
Contemporary Chinese cultural industries have developed at an astonishing pace, intertwined with political, economic, and cultural changes in Chinese society.
Part 2 broadly examines the historical flow and changing aspects, production environment, and policy context of China's film industry (drama, film, animation) from the founding of the People's Republic of China in 1949 to the 2020s.
The Chinese government supports high-quality video content with ideological themes such as promoting patriotism, glorifying the Communist Party, moral examples, revolutionary epics, and historical dramas.
The film industry policy provides the most sophisticated illustration of how China's content industry operates as a "national project."

In the field of drama, we examine the evolution from the first Chinese drama, "A Bite of Chai Bing Zi," to short-form dramas.
In the Chinese film section, we examine the quantitative and qualitative growth achieved through the government's policy of protecting domestic films.
In the field of animation, we analyze a training strategy that encompasses talent development, technical support, and creative support centered on the animation industry base.


Part 3 focuses on three axes: performance, games, and the internet industry.
In the performing arts industry, it examines the history of Chinese performing arts from the May Fourth New Culture Movement to the present, vividly recording the process of innovation and popularization of Chinese performing arts culture, from Li Jinhui's children's musicals to Zhang Yimou's "Impression" series.
In the gaming industry, the rapid development of Chinese games, from arcade games to "Genshin Impact" and "Black Myth: Wukong," along with the rise of the e-sports industry and the impact of government policies such as the game shutdown system, were closely analyzed.
The Internet industry section examines in detail the growth of short clips, live broadcasts, platform companies like Tencent and Alibaba, and the formation of a cultural entertainment ecosystem.

"Reading Modern China's Cultural Industry" presents a wealth of relevant policies, laws, and market data for each industry, helping you accurately grasp the current trends in China's cultural industry.
This will serve as an important reference for understanding China's cultural policy and soft power strategy in the Xi Jinping era and for forecasting the future of cultural exchange between Korea and China.