This exhibition explores the innovation and future of cultural technologies that have driven the growth of K-culture. It examines how cutting-edge technologies like AI, AR/VR, and digital heritage are transforming the way we create and enjoy K-culture, and presents the sustainability and social significance of K-culture.
Artificial Intelligence Encyclopedia.
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Another example can be found at the Coachella Valley Music and Arts Festival.
This outdoor music festival, held annually in the California desert, goes beyond being a simple music festival and uses cutting-edge technology to provide audiences with the ultimate immersive experience (Namuwiki).
With 125,000 daily visitors, a total of 750,000 attendees over the six days, and sales of over $700 million (in 2022), it demonstrates that it is not just an event, but a massive 'experience industry'.
K-pop stars are invited every year, with Blackpink appearing as the main stage headliners in 2023.

Coachella embodies elements of culture engineering.
One is fan experience management.
Coachella builds fan anticipation by announcing its lineup through social media rather than traditional advertising.
An exclusive partnership with YouTube allows fans who aren't there to participate in the festivities by live streaming the event worldwide.
Non-fungible Token (NFT) tickets, utilizing blockchain technology, are an innovative attempt that goes beyond simple admission tickets to provide exclusive on-site experiences and digital artwork.
On-site convenience was maximized by using an age verification and cashless payment system using an electronic tag (RFID, Radio Frequency Identification) wristband.
--- From "01_Culture Engineering, the Evolution of K-Performance"

AI audio company Supertone restored the singing style of The Cross member Kim Hyuk-geon on JTBC's "Re-Alive," demonstrating that artists can continue making music even under physical limitations.
Kim Hyuk-geon had difficulty singing high notes due to shortness of breath from a car accident, but on a broadcast, he was sung by his 'digital twin Kim Hyuk-geon', who learned the shouting technique from his prime, as a duet in a new song.
In this way, barrier-free AI technology will enable the socially disadvantaged to participate in and enjoy cultural activities without obstacles.

Just as lowering the barrier between sidewalks and roads for wheelchair users has made life easier for all pedestrians, including those using strollers and carriers, we should all be interested in barrier-free cultural technologies, not just for the socially disadvantaged, but from the perspective that they can enhance the cultural experience for everyone.
--- From "03_Barrier-Free, Universality of Cultural Enjoyment"

With the digital transformation of the film industry, virtual production studios and content creation are on the rise, especially in Hollywood.
According to Fortune Business Insights, the global virtual production market is expected to grow from $2.9 billion in 2023 to $9.6 billion in 2032.
Sony has established 'Sony Innovation Studios' that provides in-camera VFX technology that composites screens in real time and realistic LED screens, and UK's Pixomondo created 'Caledon Football Club' advertisement that implemented a crowd of 20,000 people in a football stadium and expressed over 100 crowd emotions using Unreal-based technology combined with 3D models and motion capture on a huge LED stage, adding a sense of realism to the advertisement.
--- From "06_Production Tech, Technology for Reducing Time and Cost"

By building a virtual model (digital twin) identical to the actual performance venue, stage set, lighting, etc., structural safety, interference between equipment, and changes due to weather conditions are simulated in advance.
In particular, the spread range of special effects such as flames, fireworks, lasers, and fog and the impact on audiences and performers are precisely predicted in advance.
To build such a digital twin environment, the game engine Unreal Engine is also used.
In the future, VR/AR technology will be integrated to allow staff to conduct virtual emergency training, or generative AI will identify potential design risks and suggest alternatives.
Technologies like this could become the exclusive domain of large global companies.
As K-performances become more active both domestically and internationally, it is necessary to review the development of AI safety solutions that can be utilized by domestic companies.

--- From "09_Performance Safety and AI, Artist Protection and Audience Safety"