2026 Real Estate in the End
 |
Description
Book Introduction
Where will the turbulent real estate market head amidst unprecedented real estate measures?
Real Estate Insights from 16 Mentors
Despite the triple whammy of interest rates, taxes, and policies, the real estate market continues unabated.
But the subject has changed.
The generation that bought houses is leaving, and the generation that moves houses has emerged.
Baby boomers, who invest even in their 70s and work even in their 60s, are driving the market, and their 'one move, one gift' is changing prices.
"2026: Real Estate in the End" traces the structural changes in Korean real estate at this momentous turning point and presents strategies for staying oriented in an uncertain market.
After the second half of 2025, the market will be in a complex phase where signs of recovery and strengthening regulations intersect.
Interest rates fall, supply plummets, policies tighten, but capital flows back into real estate.
While the number of apartment transactions in Seoul has recently increased and the rental price in the metropolitan area is showing a rebound, unsold units are accumulating in local areas.
The era of 'the whole country rising' is over.
Now, the market is shifting to one where only the regions chosen by the generation are rising.
"2026 Real Estate in the End" is a three-dimensional analysis of generations, policies, and capital conducted by 16 real estate experts representing various fields.
It will serve as a reliable compass for those seeking to read structures and seize opportunities even in unpredictable market environments.
Real Estate Insights from 16 Mentors
Despite the triple whammy of interest rates, taxes, and policies, the real estate market continues unabated.
But the subject has changed.
The generation that bought houses is leaving, and the generation that moves houses has emerged.
Baby boomers, who invest even in their 70s and work even in their 60s, are driving the market, and their 'one move, one gift' is changing prices.
"2026: Real Estate in the End" traces the structural changes in Korean real estate at this momentous turning point and presents strategies for staying oriented in an uncertain market.
After the second half of 2025, the market will be in a complex phase where signs of recovery and strengthening regulations intersect.
Interest rates fall, supply plummets, policies tighten, but capital flows back into real estate.
While the number of apartment transactions in Seoul has recently increased and the rental price in the metropolitan area is showing a rebound, unsold units are accumulating in local areas.
The era of 'the whole country rising' is over.
Now, the market is shifting to one where only the regions chosen by the generation are rising.
"2026 Real Estate in the End" is a three-dimensional analysis of generations, policies, and capital conducted by 16 real estate experts representing various fields.
It will serve as a reliable compass for those seeking to read structures and seize opportunities even in unpredictable market environments.
- You can preview some of the book's contents.
Preview
index
Entering_Now the protagonist of real estate has changed
Part 1
The 2026 Real Estate Market: A Prelude to Change
Passionate Kim Hak-ryeol: Pay attention to the real estate choices of the retired generation.
Kim Je-kyung: What is the direction of the Lee Jae-myung administration's real estate policy?
Truecopy Yoo Soo-hong: 2026: Strengthened regulations will collide with relaxed liquidity.
Wolcheon Daesa Lee Ju-hyeon: The Past, Present, and Future of Korea's Wealthy Neighborhoods: A Comprehensive Outlook for the Seoul Real Estate Market 2025-2026
Part 2
Regional Real Estate Market Outlook in South Korea
Park Sung-hye_Seoul Real Estate Trends 2026
Passion Rose Jeong Sook-hee_2026 Seoul Metropolitan Area Subscription Market Outlook and Strategy
Park Sang-yong, CEO of PL: Analysis of the real estate market in the five major metropolitan cities and response strategies.
Dalcheon Jeong Min-woo_Real estate auction investment strategy after the June 27 regulations, September 7 policies, and October 15 ultra-strong measures.
Part 3
Real Estate Investment and Asset Design Strategies
Jinwais Jang Mi-jin_In this era of new regulations, should I buy a home without actually living there?
Ppack Kang Yeon-ok: Nevertheless, let's use our borrowing power to buy and sell our own homes.
Alice Heo Heo Mi-sook_How will you increase your assets in 2026?
Genesis Park Min-soo_From now on, the real estate market will be subject to tax regulations, and be careful of 'this'!
Part 4
New opportunities in the real estate market
Tommy Kim Seo-jun: In 2026, a solution to illegal construction emerges.
Go Mi-yeon: Money knows no borders. Now is the era of "city-by-city" real estate investment.
New Rich Lee Ji-young_Super Rich 2026 Wealth Trends
Tomorrow's Happiness: Na Bora's Story of Starting a Gosiwon Business and Earning More While Working Less Than an Office Worker
Part 1
The 2026 Real Estate Market: A Prelude to Change
Passionate Kim Hak-ryeol: Pay attention to the real estate choices of the retired generation.
Kim Je-kyung: What is the direction of the Lee Jae-myung administration's real estate policy?
Truecopy Yoo Soo-hong: 2026: Strengthened regulations will collide with relaxed liquidity.
Wolcheon Daesa Lee Ju-hyeon: The Past, Present, and Future of Korea's Wealthy Neighborhoods: A Comprehensive Outlook for the Seoul Real Estate Market 2025-2026
Part 2
Regional Real Estate Market Outlook in South Korea
Park Sung-hye_Seoul Real Estate Trends 2026
Passion Rose Jeong Sook-hee_2026 Seoul Metropolitan Area Subscription Market Outlook and Strategy
Park Sang-yong, CEO of PL: Analysis of the real estate market in the five major metropolitan cities and response strategies.
Dalcheon Jeong Min-woo_Real estate auction investment strategy after the June 27 regulations, September 7 policies, and October 15 ultra-strong measures.
Part 3
Real Estate Investment and Asset Design Strategies
Jinwais Jang Mi-jin_In this era of new regulations, should I buy a home without actually living there?
Ppack Kang Yeon-ok: Nevertheless, let's use our borrowing power to buy and sell our own homes.
Alice Heo Heo Mi-sook_How will you increase your assets in 2026?
Genesis Park Min-soo_From now on, the real estate market will be subject to tax regulations, and be careful of 'this'!
Part 4
New opportunities in the real estate market
Tommy Kim Seo-jun: In 2026, a solution to illegal construction emerges.
Go Mi-yeon: Money knows no borders. Now is the era of "city-by-city" real estate investment.
New Rich Lee Ji-young_Super Rich 2026 Wealth Trends
Tomorrow's Happiness: Na Bora's Story of Starting a Gosiwon Business and Earning More While Working Less Than an Office Worker
Detailed image
Into the book
The baby boomer generation is the biggest guest that Korean society has ever welcomed.
They are not simply a generation, but a demographic event that reshapes the very fabric of a nation.
Now their choices shape the city's map, the direction of its industry, and the value of its real estate.
Depending on where they move, some areas will have a chance to regenerate, while others will enter a path of stagnation.
They are the last 'large generation' in Korean society, and no other generation of this size has emerged since.
--- p.21, from "Pay attention to the real estate chosen by the retired generation, by Kim Hak-ryeol"
Seoul apartment sale prices have entered a long-term upward trend, the so-called "super cycle."
The fact that an 84㎡ apartment in Gangnam, which is considered a national standard, has risen sharply by 500 million to 1 billion won in a short period of time, recording transactions in the 7 to 6 billion won range is a clear example of the market's resilience and upward potential.
This phenomenon is driven by a complex mix of factors, including chronic supply shortages, persistent inflation, structural changes in the rental market, and a contraction in the construction industry due to the real estate PF crisis.
--- p.114, from 「Wolcheon Daesa Lee Ju-hyeon_Past, Present, and Future of Korea's Wealthy Villages: Outlook for the Seoul Real Estate Market in 2025-2026」
These seven keywords may seem like independent streams, but in fact they reflect each other and are organically connected.
The Lee River overlaps with the cluster, and the Han River cluster creates the top-tier structure of the market encompassing Gangnam and Gangbuk.
The balloon effect travels across regulatory gaps, but its path intersects with mobility axes like GTX.
Rebuild Seoul redefines marketability and drives structural change to meet the needs of dual demand.
Rentomics ties all these changes together in the logic of cash flow, simultaneously changing the standards for investment and occupancy.
--- p.175, from “Seoul Real Estate Trends 2026, by Park Seong-hye”
With the new government in place, inflation is bound to worsen due to the increase in money supply, and the won's depreciation compared to other countries has become particularly significant.
In these times, there is a big difference between those who can earn 7-10% returns whenever they want and those who have to be satisfied with 3-4% returns on deposits and savings.
Pay attention to non-residential auction investments that are free from the current government's strict apartment regulations.
The first step to successful investing is to recognize changes, compare investment targets, and find your own investment method that you can implement immediately.
--- p.280, from 「Dalcheon Jeong Min-woo, Real Estate Auction Investment Strategy after the June 27 Regulations, September 7 Policies, and October 15 Super-Strong Measures」
For example, this means that a spouse with an annual salary of 110 million won can take out a credit loan equivalent to their annual salary to purchase a house.
Of course, when using credit loans in regulated areas, you must be careful about high-value credit loan regulations.
This is because if you take out a credit loan of more than 100 million won and use that money to buy a house in a regulated area within a year, the credit loan will be recovered.
However, in this case, it does not matter because the house was not purchased under the name of the borrower who used a credit loan of more than 100 million won.
This is high power.
--- p.343, from "Ppak Kang Yeon-ok, Let's Use Our Borrowing Power to Buy and Move Home"
What principles do they follow when allocating their assets, selecting which regions, and making investment decisions? This isn't simply about imitating their purchases or methods.
Reading the wealth trends of the super-rich is key to strategic defense, protecting assets and preempting potential future profits.
Understanding the investment design principles of the super-rich means staying ahead of the market. Understanding and repeating these principles increases your chances of becoming super-rich.
Success always leaves clues.
They are not simply a generation, but a demographic event that reshapes the very fabric of a nation.
Now their choices shape the city's map, the direction of its industry, and the value of its real estate.
Depending on where they move, some areas will have a chance to regenerate, while others will enter a path of stagnation.
They are the last 'large generation' in Korean society, and no other generation of this size has emerged since.
--- p.21, from "Pay attention to the real estate chosen by the retired generation, by Kim Hak-ryeol"
Seoul apartment sale prices have entered a long-term upward trend, the so-called "super cycle."
The fact that an 84㎡ apartment in Gangnam, which is considered a national standard, has risen sharply by 500 million to 1 billion won in a short period of time, recording transactions in the 7 to 6 billion won range is a clear example of the market's resilience and upward potential.
This phenomenon is driven by a complex mix of factors, including chronic supply shortages, persistent inflation, structural changes in the rental market, and a contraction in the construction industry due to the real estate PF crisis.
--- p.114, from 「Wolcheon Daesa Lee Ju-hyeon_Past, Present, and Future of Korea's Wealthy Villages: Outlook for the Seoul Real Estate Market in 2025-2026」
These seven keywords may seem like independent streams, but in fact they reflect each other and are organically connected.
The Lee River overlaps with the cluster, and the Han River cluster creates the top-tier structure of the market encompassing Gangnam and Gangbuk.
The balloon effect travels across regulatory gaps, but its path intersects with mobility axes like GTX.
Rebuild Seoul redefines marketability and drives structural change to meet the needs of dual demand.
Rentomics ties all these changes together in the logic of cash flow, simultaneously changing the standards for investment and occupancy.
--- p.175, from “Seoul Real Estate Trends 2026, by Park Seong-hye”
With the new government in place, inflation is bound to worsen due to the increase in money supply, and the won's depreciation compared to other countries has become particularly significant.
In these times, there is a big difference between those who can earn 7-10% returns whenever they want and those who have to be satisfied with 3-4% returns on deposits and savings.
Pay attention to non-residential auction investments that are free from the current government's strict apartment regulations.
The first step to successful investing is to recognize changes, compare investment targets, and find your own investment method that you can implement immediately.
--- p.280, from 「Dalcheon Jeong Min-woo, Real Estate Auction Investment Strategy after the June 27 Regulations, September 7 Policies, and October 15 Super-Strong Measures」
For example, this means that a spouse with an annual salary of 110 million won can take out a credit loan equivalent to their annual salary to purchase a house.
Of course, when using credit loans in regulated areas, you must be careful about high-value credit loan regulations.
This is because if you take out a credit loan of more than 100 million won and use that money to buy a house in a regulated area within a year, the credit loan will be recovered.
However, in this case, it does not matter because the house was not purchased under the name of the borrower who used a credit loan of more than 100 million won.
This is high power.
--- p.343, from "Ppak Kang Yeon-ok, Let's Use Our Borrowing Power to Buy and Move Home"
What principles do they follow when allocating their assets, selecting which regions, and making investment decisions? This isn't simply about imitating their purchases or methods.
Reading the wealth trends of the super-rich is key to strategic defense, protecting assets and preempting potential future profits.
Understanding the investment design principles of the super-rich means staying ahead of the market. Understanding and repeating these principles increases your chances of becoming super-rich.
Success always leaves clues.
--- p.464, from "New Rich Lee Ji-young, Super Rich 2026 Wealth Trends"
Publisher's Review
Generations change, policies waver, and capital shifts!
Read about real estate investment opportunities in 2026!
The book is divided into four parts.
Sixteen leading real estate experts predict the market beyond 2026 and highlight trends you need to know now.
Part 1 covers the structural changes driving the market in 2026.
Passion Kim Hak-ryeol explains that the population transition, with the retirement of the 1 million generation and the emergence of the 300,000 generation, is a key force that determines the direction of the market through the movement and donation of the retired generation.
Kim Je-kyung of Tumi Real Estate Consulting analyzes the Lee Jae-myung administration's June 27, September 7, and October 15 measures, highlighting how "broadly and strongly" regulations are reshaping market sentiment.
Truecopy's Yoo Su-hong examines the trend of global liquidity easing despite strengthened regulations, suggesting a structure in which the interest rate cycle is once again attracting capital to asset markets.
Wolcheon Daesa Lee Ju-hyeon diagnoses that Seoul has entered a "super cycle" due to the reorganization of Seoul's wealthy neighborhoods and the influence of newly built mega-complexes.
Part 2 examines regional gaps through the flow of Seoul, the metropolitan area, metropolitan cities, and the auction market.
Park Sung-hye analyzes the polarization of Seoul and predicts that key locations such as the Han River Belt, subway stations, and school districts will become the center of future value.
Passion Rose's Jeong Sook-hee analyzes the metropolitan area subscription market with data and predicts that the concentration in the metropolitan area will intensify even amidst a supply shortage.
Park Sang-yong, the representative of the PL, explains that while some metropolitan cities, such as Busan and Ulsan, are showing signs of recovery, the regional trends are clearly different, with Daegu and Gwangju experiencing a prolonged recession.
Dalcheon Jeong Min-woo suggests that the auction market is a viable alternative that can circumvent residency requirements and the submission of a financing plan in a regulated environment.
Part 3 presents practical strategies for protecting and growing your assets amidst regulation and volatility.
Jinwais Jang Mi-jin introduces a strategy to secure future new construction by utilizing redevelopment zones in markets where purchasing a home is difficult.
Even amidst tightened lending regulations, Ppak Kang Yeon-ok explains how to leverage lending power as a tool for asset growth by combining the first, second, and third financial sectors.
Alice Heo Heo Mi-sook emphasizes a long-term holding strategy centered on a "smart one" and presents criteria for selecting future leaders in each region.
Genesis Park Min-soo explains the changing tax structure in 2026 and highlights key checkpoints for the sell-hold-swap strategy.
Part 4 explores a wide range of opportunities, from institutional change to global capital, asset strategy, and entrepreneurial models.
Tommy Kim Seo-jun explains the new possibilities that easing regulations on illegal buildings and reforming the aging housing system could open up for the small-home market in urban areas.
Global Frontier Asset's Gomiyeon analyzes global capital flows to interpret the signals that overseas investment trends are sending to the Korean market.
New Rich's Lee Ji-young explains the principles of asset allocation that pursue both profitability and stability through the Super Rich's "5A ALIGN Portfolio."
Nabora, Tomorrow's Happiness, demonstrates the practical feasibility of a cash-flow-focused rental model that can be implemented even with minimal capital, based on its experience operating goshiwon (boarding houses) and small residential facilities.
The 'Real Estate in the End' series is a perspective that interprets real estate not through short-term market prices but through structural, generational, and policy trends.
To avoid being swayed by market fears and read long-term trends, we focus on "market fundamentals" such as population changes, policy trends, supply and demand structures, and capital movements.
By analyzing unchanging structures rather than variables that change every year, we offer insights that penetrate the real estate market.
This book will help readers navigate the chaotic 2026 real estate market, which is plagued by unprecedented real estate measures.
Read about real estate investment opportunities in 2026!
The book is divided into four parts.
Sixteen leading real estate experts predict the market beyond 2026 and highlight trends you need to know now.
Part 1 covers the structural changes driving the market in 2026.
Passion Kim Hak-ryeol explains that the population transition, with the retirement of the 1 million generation and the emergence of the 300,000 generation, is a key force that determines the direction of the market through the movement and donation of the retired generation.
Kim Je-kyung of Tumi Real Estate Consulting analyzes the Lee Jae-myung administration's June 27, September 7, and October 15 measures, highlighting how "broadly and strongly" regulations are reshaping market sentiment.
Truecopy's Yoo Su-hong examines the trend of global liquidity easing despite strengthened regulations, suggesting a structure in which the interest rate cycle is once again attracting capital to asset markets.
Wolcheon Daesa Lee Ju-hyeon diagnoses that Seoul has entered a "super cycle" due to the reorganization of Seoul's wealthy neighborhoods and the influence of newly built mega-complexes.
Part 2 examines regional gaps through the flow of Seoul, the metropolitan area, metropolitan cities, and the auction market.
Park Sung-hye analyzes the polarization of Seoul and predicts that key locations such as the Han River Belt, subway stations, and school districts will become the center of future value.
Passion Rose's Jeong Sook-hee analyzes the metropolitan area subscription market with data and predicts that the concentration in the metropolitan area will intensify even amidst a supply shortage.
Park Sang-yong, the representative of the PL, explains that while some metropolitan cities, such as Busan and Ulsan, are showing signs of recovery, the regional trends are clearly different, with Daegu and Gwangju experiencing a prolonged recession.
Dalcheon Jeong Min-woo suggests that the auction market is a viable alternative that can circumvent residency requirements and the submission of a financing plan in a regulated environment.
Part 3 presents practical strategies for protecting and growing your assets amidst regulation and volatility.
Jinwais Jang Mi-jin introduces a strategy to secure future new construction by utilizing redevelopment zones in markets where purchasing a home is difficult.
Even amidst tightened lending regulations, Ppak Kang Yeon-ok explains how to leverage lending power as a tool for asset growth by combining the first, second, and third financial sectors.
Alice Heo Heo Mi-sook emphasizes a long-term holding strategy centered on a "smart one" and presents criteria for selecting future leaders in each region.
Genesis Park Min-soo explains the changing tax structure in 2026 and highlights key checkpoints for the sell-hold-swap strategy.
Part 4 explores a wide range of opportunities, from institutional change to global capital, asset strategy, and entrepreneurial models.
Tommy Kim Seo-jun explains the new possibilities that easing regulations on illegal buildings and reforming the aging housing system could open up for the small-home market in urban areas.
Global Frontier Asset's Gomiyeon analyzes global capital flows to interpret the signals that overseas investment trends are sending to the Korean market.
New Rich's Lee Ji-young explains the principles of asset allocation that pursue both profitability and stability through the Super Rich's "5A ALIGN Portfolio."
Nabora, Tomorrow's Happiness, demonstrates the practical feasibility of a cash-flow-focused rental model that can be implemented even with minimal capital, based on its experience operating goshiwon (boarding houses) and small residential facilities.
The 'Real Estate in the End' series is a perspective that interprets real estate not through short-term market prices but through structural, generational, and policy trends.
To avoid being swayed by market fears and read long-term trends, we focus on "market fundamentals" such as population changes, policy trends, supply and demand structures, and capital movements.
By analyzing unchanging structures rather than variables that change every year, we offer insights that penetrate the real estate market.
This book will help readers navigate the chaotic 2026 real estate market, which is plagued by unprecedented real estate measures.
GOODS SPECIFICS
- Date of issue: December 3, 2025
- Format: Hardcover book binding method guide
- Page count, weight, size: 512 pages | 980g | 152*225*35mm
- ISBN13: 9791170436959
- ISBN10: 1170436951
You may also like
카테고리
korean
korean
![ELLE 엘르 스페셜 에디션 A형 : 12월 [2025]](http://librairie.coreenne.fr/cdn/shop/files/b8e27a3de6c9538896439686c6b0e8fb.jpg?v=1766436872&width=3840)
