The President's Formula
 |
Description
Book Introduction
“There was no one to teach and no place to learn.
“The essence of business administration condensed into 67 formulas!”
From entrepreneurship and leadership to business processes and life management.
The immutable formula every CEO must know
★ The one-on-one secret lesson that's been talked about among CEOs! ★
★ Korea's first business management series for CEOs ★
The essential, "The President's Formula," which compiles the core contents of the "CEO Studies Series" (3 volumes) by Director Hyung-Gon Kim of the "Research Institute for Making Things Happen," has been published.
The author, known as the "CEO Tutor," has served as a mentor to countless CEOs over the past 20 years and has discovered the unchanging rules of success in business.
CEOs can overcome the five hurdles of business, collaborate through their leadership and employee followership, and establish their own "winning formula" to achieve success by reducing trial and error through the objective perspective of 18 business paradigms and 10 steps of the business process.
The world of business is one where anyone can start, but not everyone can survive.
Survival is given only to those who know the laws.
"The President's Formula" summarizes the unchanging laws of business success into 67 formulas and presents them as practical and real-world tools.
This book teaches business owners how to start, grow, and navigate crises, ultimately enabling them to play a winning game in any environment.
“The essence of business administration condensed into 67 formulas!”
From entrepreneurship and leadership to business processes and life management.
The immutable formula every CEO must know
★ The one-on-one secret lesson that's been talked about among CEOs! ★
★ Korea's first business management series for CEOs ★
The essential, "The President's Formula," which compiles the core contents of the "CEO Studies Series" (3 volumes) by Director Hyung-Gon Kim of the "Research Institute for Making Things Happen," has been published.
The author, known as the "CEO Tutor," has served as a mentor to countless CEOs over the past 20 years and has discovered the unchanging rules of success in business.
CEOs can overcome the five hurdles of business, collaborate through their leadership and employee followership, and establish their own "winning formula" to achieve success by reducing trial and error through the objective perspective of 18 business paradigms and 10 steps of the business process.
The world of business is one where anyone can start, but not everyone can survive.
Survival is given only to those who know the laws.
"The President's Formula" summarizes the unchanging laws of business success into 67 formulas and presents them as practical and real-world tools.
This book teaches business owners how to start, grow, and navigate crises, ultimately enabling them to play a winning game in any environment.
- You can preview some of the book's contents.
Preview
index
Opening remarks.
My Will Becomes the President's Formula
Part 1.
Qualifications of a CEO: Five Mountains Every CEO Must Overcome
1.
The Mountain of Survival? There are as many survival strategies as there are CEOs.
2.
Customer Mountain? Learn the skills to grow a "customer tree."
3.
A Mountain of Competition? Developing Strategies to Protect Customers from Competitors
4.
A mountain within a company? Maximizing power through 'one-way alignment'
5.
Living your own life through your own business?
Part 2.
Leadership for the CEO: 16 Powers That Drive Individuals, Relationships, and Organizations Beyond Survival
6.
Leadership for Survival? Proving Your Qualities as a True Leader
7.
Personal Leadership? The CEO must be efficient first.
8.
Relationship Leadership? Helping employees work effectively.
9.
Organizational leadership? Aligning the organization's activities in one direction.
Part 3.
Employee Followership: 8 Key Principles of Performance-Boosting Relationships
10.
You can choose your company, but you can't choose your boss.
11.
What kind of person would a company give a high score to?
12.
Seven Achievement Formulas to Increase Your Self-Worth
13.
Six Habits to Develop Your Inner Strength as a Follower
14.
Leadership and followership must be combined.
Part 4.
The Business Paradigm: 18 Laws of Performance
15.
Six Essential Characteristics of Business
16.
Six Thinking Styles That Lead to Problem Solving
17.
Three Business Principles for Repeatable Results
18.
Three Principles of Conduct Every CEO Must Practice
Part 5.
Business Process: A 10-Step Practical Roadmap to Business Success
19.
The Principles of the 10-Step Business Process
20.
Step 1-3 Process: Build and validate core competencies.
21.
Step 4-6: Secure resources and execute the plan.
22.
7-8 step process? Proceed, evaluate, improve, and try again.
23.
9-Step Process: Establishing an Efficient Corporate System
24.
A 10-Step Process for Finding New Market Opportunities
25.
Ten Principles to Keep in Mind When Starting Your First Business
Part 6.
The CEO's Formula for Success: 10 Unwavering Strengths of a CEO
26.
The boss is the one who makes it happen
27.
The CEO is a person who constantly learns.
28.
The CEO must develop into a "present person."
29.
Every CEO needs his own formula for success.
30.
You must be able to succeed in both business and life.
Closing remarks.
A CEO is someone who can change the world.
My Will Becomes the President's Formula
Part 1.
Qualifications of a CEO: Five Mountains Every CEO Must Overcome
1.
The Mountain of Survival? There are as many survival strategies as there are CEOs.
2.
Customer Mountain? Learn the skills to grow a "customer tree."
3.
A Mountain of Competition? Developing Strategies to Protect Customers from Competitors
4.
A mountain within a company? Maximizing power through 'one-way alignment'
5.
Living your own life through your own business?
Part 2.
Leadership for the CEO: 16 Powers That Drive Individuals, Relationships, and Organizations Beyond Survival
6.
Leadership for Survival? Proving Your Qualities as a True Leader
7.
Personal Leadership? The CEO must be efficient first.
8.
Relationship Leadership? Helping employees work effectively.
9.
Organizational leadership? Aligning the organization's activities in one direction.
Part 3.
Employee Followership: 8 Key Principles of Performance-Boosting Relationships
10.
You can choose your company, but you can't choose your boss.
11.
What kind of person would a company give a high score to?
12.
Seven Achievement Formulas to Increase Your Self-Worth
13.
Six Habits to Develop Your Inner Strength as a Follower
14.
Leadership and followership must be combined.
Part 4.
The Business Paradigm: 18 Laws of Performance
15.
Six Essential Characteristics of Business
16.
Six Thinking Styles That Lead to Problem Solving
17.
Three Business Principles for Repeatable Results
18.
Three Principles of Conduct Every CEO Must Practice
Part 5.
Business Process: A 10-Step Practical Roadmap to Business Success
19.
The Principles of the 10-Step Business Process
20.
Step 1-3 Process: Build and validate core competencies.
21.
Step 4-6: Secure resources and execute the plan.
22.
7-8 step process? Proceed, evaluate, improve, and try again.
23.
9-Step Process: Establishing an Efficient Corporate System
24.
A 10-Step Process for Finding New Market Opportunities
25.
Ten Principles to Keep in Mind When Starting Your First Business
Part 6.
The CEO's Formula for Success: 10 Unwavering Strengths of a CEO
26.
The boss is the one who makes it happen
27.
The CEO is a person who constantly learns.
28.
The CEO must develop into a "present person."
29.
Every CEO needs his own formula for success.
30.
You must be able to succeed in both business and life.
Closing remarks.
A CEO is someone who can change the world.
Detailed image
Into the book
This book summarizes 67 great formulas.
In addition, it contains small pieces of wisdom that can be named in various ways, such as large and small formulas, principles, laws, rules, principles, procedures, methods, techniques, and tools.
Those who read and reread can discover more within it.
Each business has its own unique circumstances, so those who apply more of the formula to themselves will ultimately achieve the success they desire.
--- p.9, from the “Opening Remarks”
The business DNA of a CEO who can overcome five mountains is created by overcoming the mountain of survival with the initial mindset, desperation, and diligence of the time when starting a business.
The CEO who has clearly established his business beliefs and has overcome the mountain of survival has unknowingly planted the seeds that will help him overcome the final mountain.
This may mean that at the start of a business, the success or failure of one's life as a CEO is already determined.
So, if you want to be a CEO, you have to live today through your own business, regardless of your current status.
--- p.53-54, 「Part 1.
From “Qualifications of a CEO”
A CEO's concerns about organizational leadership are closely related to the company's growth.
As the size of the company grows, the form of corporate management must be redefined.
In the natural world, we must learn the wisdom to understand and integrate the inevitability that connects growth and organization through the process of eggs becoming caterpillars, caterpillars becoming pupae, and finally the transformation of butterflies into flying butterflies.
In the process, you will discover and learn tactical capabilities that are suitable for your company and can be skillfully used, and strengthen your organizational leadership through the process of applying them specifically.
--- p.113, 「Part 2.
From “The President’s Leadership”
Followership is a transformed form of leadership.
Leaders and followers simply have different roles.
It is important for both leaders and followers to recognize and act as collaborators who fulfill their roles in the organization and work together to achieve performance goals.
Therefore, it would be good for employees working in a follower position to develop the perspective of thinking of themselves as 'second leaders who move the leader.'
--- p.167, 「Part 3.
From “Employee Followership”
Objectivity means existing and functioning independently of how one thinks.
Therefore, the objective is not an area that needs evaluation.
It requires an active effort to understand and digest.
Most business failures stem from people not understanding the mechanisms of existing and functioning businesses and trying to do things their own way.
Can you expect success without a basic understanding of business?
--- p.217, 「Part 4.
From “Business Paradigm”
It starts with discovering a market opportunity, then moves on to a pilot business process to create a business model that suits you, and then builds on that with a concrete business plan and resource acquisition process.
And then we introduce the product to the market and make it known, so that it can be evaluated by customers and the market.
After securing an appropriate profit model by supplementing deficiencies and strengthening strengths through this process, the company goes through a process of establishing a system to maximize corporate efficiency.
And we are trying to find new market opportunities again through aftermarket exploration.
Through this cyclical structure, companies grow.
--- p.317-318, 「Part 5.
From “Business Process”
The role of the CEO is to be a 'person who makes things happen'.
The president's attitude is that of a 'person who is constantly learning.'
A CEO's self-development stems from awareness of his or her own 'career path'.
The reward of being a CEO is establishing your own formula for success through business.
A CEO must always think about how to succeed in both business and life.
In the process, the ‘value of the CEO’s life’ is accumulated and spread.
In addition, it contains small pieces of wisdom that can be named in various ways, such as large and small formulas, principles, laws, rules, principles, procedures, methods, techniques, and tools.
Those who read and reread can discover more within it.
Each business has its own unique circumstances, so those who apply more of the formula to themselves will ultimately achieve the success they desire.
--- p.9, from the “Opening Remarks”
The business DNA of a CEO who can overcome five mountains is created by overcoming the mountain of survival with the initial mindset, desperation, and diligence of the time when starting a business.
The CEO who has clearly established his business beliefs and has overcome the mountain of survival has unknowingly planted the seeds that will help him overcome the final mountain.
This may mean that at the start of a business, the success or failure of one's life as a CEO is already determined.
So, if you want to be a CEO, you have to live today through your own business, regardless of your current status.
--- p.53-54, 「Part 1.
From “Qualifications of a CEO”
A CEO's concerns about organizational leadership are closely related to the company's growth.
As the size of the company grows, the form of corporate management must be redefined.
In the natural world, we must learn the wisdom to understand and integrate the inevitability that connects growth and organization through the process of eggs becoming caterpillars, caterpillars becoming pupae, and finally the transformation of butterflies into flying butterflies.
In the process, you will discover and learn tactical capabilities that are suitable for your company and can be skillfully used, and strengthen your organizational leadership through the process of applying them specifically.
--- p.113, 「Part 2.
From “The President’s Leadership”
Followership is a transformed form of leadership.
Leaders and followers simply have different roles.
It is important for both leaders and followers to recognize and act as collaborators who fulfill their roles in the organization and work together to achieve performance goals.
Therefore, it would be good for employees working in a follower position to develop the perspective of thinking of themselves as 'second leaders who move the leader.'
--- p.167, 「Part 3.
From “Employee Followership”
Objectivity means existing and functioning independently of how one thinks.
Therefore, the objective is not an area that needs evaluation.
It requires an active effort to understand and digest.
Most business failures stem from people not understanding the mechanisms of existing and functioning businesses and trying to do things their own way.
Can you expect success without a basic understanding of business?
--- p.217, 「Part 4.
From “Business Paradigm”
It starts with discovering a market opportunity, then moves on to a pilot business process to create a business model that suits you, and then builds on that with a concrete business plan and resource acquisition process.
And then we introduce the product to the market and make it known, so that it can be evaluated by customers and the market.
After securing an appropriate profit model by supplementing deficiencies and strengthening strengths through this process, the company goes through a process of establishing a system to maximize corporate efficiency.
And we are trying to find new market opportunities again through aftermarket exploration.
Through this cyclical structure, companies grow.
--- p.317-318, 「Part 5.
From “Business Process”
The role of the CEO is to be a 'person who makes things happen'.
The president's attitude is that of a 'person who is constantly learning.'
A CEO's self-development stems from awareness of his or her own 'career path'.
The reward of being a CEO is establishing your own formula for success through business.
A CEO must always think about how to succeed in both business and life.
In the process, the ‘value of the CEO’s life’ is accumulated and spread.
--- p.401, 「Part 6.
From “The CEO’s Formula for Success”
From “The CEO’s Formula for Success”
Publisher's Review
★ The Essential to Commemorate the Complete Publication of the President's Course Series
★ One-on-one secret lessons from a 'CEO tutor' with 20 years of experience
★ 67 Timeless Formulas for Management, From Fundamentals to Practice
“The ‘CEO Tutor’ with 20 years of experience
“The Essential Practical Business Administration”
― It was conducted only in the presidents' private offices every morning.
'One-on-one secret lessons' in just one volume!
The author, known as the CEO tutor, has been providing one-on-one lessons to numerous CEOs for many years, helping them grow their businesses.
The author also participated as a practitioner in the process of a small business growing into a large corporation, and later, while running various businesses, he experienced firsthand how CEOs succeeded and failed.
Through this, I realized that each CEO has a 'winning formula' and that success can only be achieved by mastering the formula and consistently studying it.
"The President's Formula" condenses the basic knowledge that every president must know into 67 formulas.
In a rapidly changing business environment, a framework called a "formula" can be crucial for repeating success.
A boss with a formula doesn't compromise rashly.
If your business's beliefs and principles are clear, there will be no unnecessary wavering.
Also, a manager who knows the formula can reduce failures.
Just by faithfully following a proven formula, you can make much wiser choices.
Moreover, a CEO who understands the formula can create his own formula for success.
You can apply the formula to your own situation to find the optimal solution for your business.
In addition to the 67 "Great Formulas," "The President's Formula" contains countless principles, habits, techniques, tools, and other wisdom.
The more you read and understand, the more insights you will discover.
Ultimately, the person who applies more of the formulas to their own circumstances will get closest to the success they desire.
“The first business management course for CEOs in Korea,
“The President’s Course” Series & The Essentials!”
― From business start-up to growth and success
All the formulas a CEO needs to dream of a bigger leap forward
Having met with various CEOs over a long period of time, the author has witnessed many people who jumped into business without preparation, failed, and lived difficult lives.
Even if you are successful in business, there are many cases where it is difficult to say that you are successful in life.
So, to establish the standards for where a CEO should focus when preparing and executing a business, I wrote the "CEO Studies" series and "The CEO's Formula," which condenses the series into one volume.
These books ask and answer three questions:
The first question is, “What and how much do I need to know to become a CEO?”
You don't need to know everything to be a CEO.
You just need to figure out exactly what stage you are at and learn the knowledge you need.
To this end, Volume 1 of "CEO Studies" introduces five mountains that CEOs must overcome and presents a method for success tailored to each individual's situation.
In particular, the method to effectively overcome the 'mountain of survival' that is the starting point of all businesses is practical knowledge that cannot be learned anywhere else, as it is not known to management scholars or management consultants who do not have specific business experience.
The second question is, “How can I become a repeatable CEO?”
For a CEO to repeat his or her success, he or she must possess leadership skills.
In 『CEO Studies Class II』, leadership is divided into four stages: survival leadership, personal leadership, relationship leadership, and organizational leadership, and leadership is displayed appropriately for the situation.
When the CEO's leadership is combined with the employees' followership, they become the two key players in creating corporate performance, each fulfilling their respective roles.
The third question is, “How can I be successful in business and in life?”
A CEO must not only have an objective view of the business, but also run his own business by adding his own subjective beliefs.
When a CEO develops a comprehensive view of the unique characteristics and mechanisms of the business itself, he or she can identify effective approaches.
Additionally, based on that perspective, you can achieve sustained results and it becomes easier to achieve results in new areas.
"The CEO's Formula" is the most systematic book that provides answers to the three questions that every CEO must ask himself.
Just as knowledge and experience need to be condensed into a single word or sentence to be applied in practice, a "formula" is needed to apply the CEO's theories and knowledge in the field and replicate the results.
The 67 essential formulas every CEO must know systematically guides you through the entire process of starting a business, from growth to overcoming crises and achieving success.
This is a practical guide that can be applied to each situation, from CEOs leading large and small organizations to those who dream of becoming CEOs.
Only a CEO who understands and practices the formula can reduce failures, create his or her own formula for success, and become a true CEO.
By finding the answers to your own business through the "CEO Studies" series and "The President's Formula" and equipping yourself with your own unique weapon, you will be able to achieve victory in the fierce business game.
★ One-on-one secret lessons from a 'CEO tutor' with 20 years of experience
★ 67 Timeless Formulas for Management, From Fundamentals to Practice
“The ‘CEO Tutor’ with 20 years of experience
“The Essential Practical Business Administration”
― It was conducted only in the presidents' private offices every morning.
'One-on-one secret lessons' in just one volume!
The author, known as the CEO tutor, has been providing one-on-one lessons to numerous CEOs for many years, helping them grow their businesses.
The author also participated as a practitioner in the process of a small business growing into a large corporation, and later, while running various businesses, he experienced firsthand how CEOs succeeded and failed.
Through this, I realized that each CEO has a 'winning formula' and that success can only be achieved by mastering the formula and consistently studying it.
"The President's Formula" condenses the basic knowledge that every president must know into 67 formulas.
In a rapidly changing business environment, a framework called a "formula" can be crucial for repeating success.
A boss with a formula doesn't compromise rashly.
If your business's beliefs and principles are clear, there will be no unnecessary wavering.
Also, a manager who knows the formula can reduce failures.
Just by faithfully following a proven formula, you can make much wiser choices.
Moreover, a CEO who understands the formula can create his own formula for success.
You can apply the formula to your own situation to find the optimal solution for your business.
In addition to the 67 "Great Formulas," "The President's Formula" contains countless principles, habits, techniques, tools, and other wisdom.
The more you read and understand, the more insights you will discover.
Ultimately, the person who applies more of the formulas to their own circumstances will get closest to the success they desire.
“The first business management course for CEOs in Korea,
“The President’s Course” Series & The Essentials!”
― From business start-up to growth and success
All the formulas a CEO needs to dream of a bigger leap forward
Having met with various CEOs over a long period of time, the author has witnessed many people who jumped into business without preparation, failed, and lived difficult lives.
Even if you are successful in business, there are many cases where it is difficult to say that you are successful in life.
So, to establish the standards for where a CEO should focus when preparing and executing a business, I wrote the "CEO Studies" series and "The CEO's Formula," which condenses the series into one volume.
These books ask and answer three questions:
The first question is, “What and how much do I need to know to become a CEO?”
You don't need to know everything to be a CEO.
You just need to figure out exactly what stage you are at and learn the knowledge you need.
To this end, Volume 1 of "CEO Studies" introduces five mountains that CEOs must overcome and presents a method for success tailored to each individual's situation.
In particular, the method to effectively overcome the 'mountain of survival' that is the starting point of all businesses is practical knowledge that cannot be learned anywhere else, as it is not known to management scholars or management consultants who do not have specific business experience.
The second question is, “How can I become a repeatable CEO?”
For a CEO to repeat his or her success, he or she must possess leadership skills.
In 『CEO Studies Class II』, leadership is divided into four stages: survival leadership, personal leadership, relationship leadership, and organizational leadership, and leadership is displayed appropriately for the situation.
When the CEO's leadership is combined with the employees' followership, they become the two key players in creating corporate performance, each fulfilling their respective roles.
The third question is, “How can I be successful in business and in life?”
A CEO must not only have an objective view of the business, but also run his own business by adding his own subjective beliefs.
When a CEO develops a comprehensive view of the unique characteristics and mechanisms of the business itself, he or she can identify effective approaches.
Additionally, based on that perspective, you can achieve sustained results and it becomes easier to achieve results in new areas.
"The CEO's Formula" is the most systematic book that provides answers to the three questions that every CEO must ask himself.
Just as knowledge and experience need to be condensed into a single word or sentence to be applied in practice, a "formula" is needed to apply the CEO's theories and knowledge in the field and replicate the results.
The 67 essential formulas every CEO must know systematically guides you through the entire process of starting a business, from growth to overcoming crises and achieving success.
This is a practical guide that can be applied to each situation, from CEOs leading large and small organizations to those who dream of becoming CEOs.
Only a CEO who understands and practices the formula can reduce failures, create his or her own formula for success, and become a true CEO.
By finding the answers to your own business through the "CEO Studies" series and "The President's Formula" and equipping yourself with your own unique weapon, you will be able to achieve victory in the fierce business game.
GOODS SPECIFICS
- Date of issue: October 24, 2025
- Page count, weight, size: 408 pages | 148*210*30mm
- ISBN13: 9791130672540
- ISBN10: 1130672549
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