introduction

Prologue_Finding My Way

Part 1 Money

Chapter 1 I want to make money!
Some of them are for Chapter 2, and some are for me.
Chapter 3 Diversification

Part 2 Money and Passion

Chapter 4: Settling in
Chapter 5: The Foundation for Growth—Brand, Culture, and Pipeline

Part 3: Money, Passion, and Mission

Chapter 6 Towards the High Place
Chapter 7: The Ultimate Goal

Epilogue
Appendix_Online Materials

Translator's Note: A Book for Those Who Dream of Making Money Happily: Song Yeon-su

A penniless online shoe company
A company that achieved sales of 1.2 trillion won in 10 years
Tony Hsieh, a young genius businessman
Passionate Entrepreneurship, Know-How for Happy Management

Summer 2010 US mega bestseller
#1 in New York Times Business, #1 in Wall Street Journal Nonfiction,
#1 in USA Today Money, #1 overall on Amazon.com, and #1 overall on Barnes & Noble
Scheduled to be published in 18 countries worldwide!

Delivering Happiness, a bestseller that took the U.S. by storm in the summer of 2010, is a business manual filled with the vivid case studies and know-how of Zappos, as well as a management struggle written by Tony Hsieh, CEO of the online shopping mall Zappos.
Behind the success story of Zappos, which grew from a penniless company into a shopping mall worth 1 trillion won in just 10 years and was acquired by the global online company Amazon for 1.2 billion dollars, surprising the world, lies Tony Hsieh's sincere management philosophy of providing happiness to customers, employees, and business partners rather than pursuing short-term profits.
This book, imbued with the sweat and passion of a young entrepreneur, will provide a new role model for young people today who dream of starting their own business and managing it, and will serve as an excellent case study for entrepreneurs thirsting for true success.


A vivid and exciting re-posting management journal
From accidentally founding LinkExchange with a friend and selling it to Microsoft, to starting as an investor in Zappos and transforming into a manager, author Tony Hsieh's journey of corporate rise and fall is recorded.
He described in no uncertain terms the difficult times he faced as CEO, including pouring in his own money due to lack of capital, a mess of product shipments due to inexperienced warehouse management, feuds between employees, and clashes between the board of directors and management policies.
In particular, the background and specific circumstances of the massive sale of Zappos to Amazon for a huge sum were described in detail and with great interest from the perspective of a key figure unknown to outsiders.
This book, which is like a management journal of Jaepos, is a living textbook that clearly shows how a company rises and falls and how to solve problems encountered in management.


Successful companies reveal their strengths in detail.
This book reveals the entire story of the notable company, Jaepos.
In addition to internal materials and emails exchanged, it also contains vivid testimonies from employees about the company's culture.
As CEO, the author systematically implements his management philosophy by explaining the ten "core values" of JapForce in an easy-to-understand and specific way, along with the experiences of employees.
Also introduced were unique systems of Jaepos, such as the 'Pipeline', a system that handles training and accumulates work knowledge, and the 'Jaepos Culture Book', which is published annually by collecting opinions from employees.

Above all, Jap's principle of emphasizing customer service is clearly demonstrated in the operation of its call center, which is never outsourced.
Even though it is an internet company, it places the utmost importance on phone consultations that can monopolize the customer's attention for 5 to 10 minutes.
The case of a call center that never feels rushed, never recommends other products, and even provides pizza delivery numbers when requested by customers, is a case study that can serve as a benchmark for companies concerned about their corporate image.

Passion for creation, a mission to happiness
Author Tony Hsieh doesn't run his company to make a lot of money.
The author's decision to quit the stable and high-paying job at Oracle, to sell LinkExchange, which he co-founded with a friend, to Microsoft and forfeit 10 billion won, and to pour his own money into saving Jaepos from a crisis stemmed from his passion to continuously create and build value, rather than chasing immediate profits.
Furthermore, through this book, the author announces the mission of the company called Jaepos to 'provide happiness' to customers, employees, business partners, and society.
The true proposition that the reason we run a business is ultimately to make us all happy is being put into practice by the young genius entrepreneur Tony Hsieh through his management.

Zappos is this kind of company!

1.
America's leading online fashion shopping mall company
2.
It was an unnamed online shopping mall, but it was a company that the current CEO devoted himself to building when he was 25.
3.
A company whose CEO is famous enough to appear on the Oprah Winfrey Show
4.
A company that moved its headquarters to a customer center to ensure maximum customer satisfaction.
5.
A cutting-edge internet company that prioritizes traditional phone consultations
6.
A company where consultants can talk to customers for up to six hours and even order pizza for them.
7.
A company that introduced speed dating to job interviews and comedy to employee training.
8.
A company that offers money to new employees who only get hired to make money, but tells them to look elsewhere.
9.
A company that requires employees to take a quiz about their colleagues every time they log on to the intranet.
10.
A company so close to its employees that it's even called a "cult."
11.
A company where shuttle bus drivers interview job applicants
12.
A company that, while in the position of 'A', pays for meals and throws parties for 'B' company
13.
A company where partner employees can review sales records through an 'extranet'.
14.
A company where the CEO shaves his head for fun
15.
A company that allows the public to tour its offices
16.
A company that uses the exclamation 'wow' as a verb and always makes customers and employees 'wow'
17.
A company that compiles and publishes a book every year containing everything from employee suggestions to complaints.
18.
A company that achieved 1.2 trillion won in sales in 10 years without squeezing its employees.
19.
The company shocked the world by being sold to the global online giant Amazon.com for 1.4 trillion won.
20.
A company united by its mission to "bring happiness to the world."