Aristotle's Rhetoric
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Description
Book Introduction
The most systematic and analytical work on 'speech'
The Art of Persuasion, Read and Study for 2,400 Years
Rhetoric is a branch of science that studies language techniques used to persuade others.
From the perspective of Aristotle's thought, which sought to realize justice in the real world, Rhetoric is the work at its pinnacle.
Because rhetoric was the art of implementing his ethics and politics, based on the dialectics he presented, into real politics in public speeches and courtrooms.
Entering the 20th century, new rhetoric gained attention as discourse studies through argumentative rhetoric, literary rhetoric, and semiotic and linguistic rhetoric became active, but Aristotle's Rhetoric served as the basic text for reflection on the theory of 'argumentation' in the rhetorical system for 2,400 years.
Aristotle's Rhetoric had a great influence on Rome, from Cicero and Quintilian to the Middle Ages, and even in modern times, it is impossible to discuss new rhetoric without Aristotle's Rhetoric.
While the Sophists of that time tried to achieve their goals by moving people's emotions alone, excluding justice and ethics, Aristotle believed that rhetoric, which provably proves what is beneficial, just, and good for the state on a dialectical basis, was the best means of the 'art of persuasion.'
Aristotle's Rhetoric consists of three books.
In Volume 1, after providing an overview of the overall content, the author focuses on explaining the premises related to 'logos', which corresponds to logical reasoning among the means of persuasion that orators should use and the subjects that should be covered in rhetoric.
In Volume 2, 'ethos' and 'pathos' are explained.
Finally, Book 3 deals with additional issues that orators must consider: style, arrangement, and delivery.
The Art of Persuasion, Read and Study for 2,400 Years
Rhetoric is a branch of science that studies language techniques used to persuade others.
From the perspective of Aristotle's thought, which sought to realize justice in the real world, Rhetoric is the work at its pinnacle.
Because rhetoric was the art of implementing his ethics and politics, based on the dialectics he presented, into real politics in public speeches and courtrooms.
Entering the 20th century, new rhetoric gained attention as discourse studies through argumentative rhetoric, literary rhetoric, and semiotic and linguistic rhetoric became active, but Aristotle's Rhetoric served as the basic text for reflection on the theory of 'argumentation' in the rhetorical system for 2,400 years.
Aristotle's Rhetoric had a great influence on Rome, from Cicero and Quintilian to the Middle Ages, and even in modern times, it is impossible to discuss new rhetoric without Aristotle's Rhetoric.
While the Sophists of that time tried to achieve their goals by moving people's emotions alone, excluding justice and ethics, Aristotle believed that rhetoric, which provably proves what is beneficial, just, and good for the state on a dialectical basis, was the best means of the 'art of persuasion.'
Aristotle's Rhetoric consists of three books.
In Volume 1, after providing an overview of the overall content, the author focuses on explaining the premises related to 'logos', which corresponds to logical reasoning among the means of persuasion that orators should use and the subjects that should be covered in rhetoric.
In Volume 2, 'ethos' and 'pathos' are explained.
Finally, Book 3 deals with additional issues that orators must consider: style, arrangement, and delivery.
- You can preview some of the book's contents.
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index
Volume 1
Chapter 1: The Essence of Investigation
Chapter 2: Definition of Investigation
Chapter 3 Types of Investigation
Chapter 4 Scope of Advice
Chapter 5 Happiness
Chapter 6: Good and Beneficial Things
Chapter 7 Relative Advantage
Chapter 8: Form of the State
Chapter 9: Speeches for Propaganda
Chapter 10 Injustice and Illegality
Chapter 11: Pleasure
Chapter 12: The Psychological State of Criminals
Chapter 13 Crime and Punishment
Chapter 14: The Seriousness of Crimes
Chapter 15: Elements of Persuasion Outside of Rhetoric
Volume 2
Chapter 1 Emotions and Personality
Chapter 2 Anger
Chapter 3: Equanimity
Chapter 4 Friendship and Enmity
Chapter 5: Fear and Confidence
Chapter 6 Shame
Chapter 7 Favor
Chapter 8: Compassion
Chapter 9: Indignation
Chapter 10: Time
Chapter 11 Jealousy
Chapter 12 Adolescence
Chapter 13 Old Age
Chapter 14: Middle Age
Chapter 15: Birth
Chapter 16 Wealth
Chapter 17 Power
Chapter 18: Topics Common to All Speeches
Chapter 19 Possibilities
Chapter 20: Examples
Chapter 21: Proverbs
Chapter 22: Elliptical Syllogism
Chapter 23 Propositions for Proof
Chapter 24: Propositions of the pseudo-ellipsis syllogism
Chapter 25: Rebuttal
Chapter 26: Enlargement and Reduction
Volume 3
Chapter 1: Introductory Overview of Style
Chapter 2 Clarity
Chapter 3: Tastelessness
Chapter 4: Metaphor
Chapter 5 Accuracy
Chapter 6 Abundance
Chapter 7 Appropriateness
Chapter 8 Rhyme
Chapter 9: Concise and Complete Sentences
Chapter 10: Sophistication and Metaphor
Chapter 11 Vividness
Chapter 12: Suitable Styles for Different Types of Speeches
Chapter 13: Topic and Proof
Chapter 14 Introduction
Chapter 15 Prejudice
Chapter 16 Description
Chapter 17 Proof and Refutation
Chapter 18 Questions
Chapter 19 Conclusion
Haeje Park Moon-jae
Aristotle's Chronology
Chapter 1: The Essence of Investigation
Chapter 2: Definition of Investigation
Chapter 3 Types of Investigation
Chapter 4 Scope of Advice
Chapter 5 Happiness
Chapter 6: Good and Beneficial Things
Chapter 7 Relative Advantage
Chapter 8: Form of the State
Chapter 9: Speeches for Propaganda
Chapter 10 Injustice and Illegality
Chapter 11: Pleasure
Chapter 12: The Psychological State of Criminals
Chapter 13 Crime and Punishment
Chapter 14: The Seriousness of Crimes
Chapter 15: Elements of Persuasion Outside of Rhetoric
Volume 2
Chapter 1 Emotions and Personality
Chapter 2 Anger
Chapter 3: Equanimity
Chapter 4 Friendship and Enmity
Chapter 5: Fear and Confidence
Chapter 6 Shame
Chapter 7 Favor
Chapter 8: Compassion
Chapter 9: Indignation
Chapter 10: Time
Chapter 11 Jealousy
Chapter 12 Adolescence
Chapter 13 Old Age
Chapter 14: Middle Age
Chapter 15: Birth
Chapter 16 Wealth
Chapter 17 Power
Chapter 18: Topics Common to All Speeches
Chapter 19 Possibilities
Chapter 20: Examples
Chapter 21: Proverbs
Chapter 22: Elliptical Syllogism
Chapter 23 Propositions for Proof
Chapter 24: Propositions of the pseudo-ellipsis syllogism
Chapter 25: Rebuttal
Chapter 26: Enlargement and Reduction
Volume 3
Chapter 1: Introductory Overview of Style
Chapter 2 Clarity
Chapter 3: Tastelessness
Chapter 4: Metaphor
Chapter 5 Accuracy
Chapter 6 Abundance
Chapter 7 Appropriateness
Chapter 8 Rhyme
Chapter 9: Concise and Complete Sentences
Chapter 10: Sophistication and Metaphor
Chapter 11 Vividness
Chapter 12: Suitable Styles for Different Types of Speeches
Chapter 13: Topic and Proof
Chapter 14 Introduction
Chapter 15 Prejudice
Chapter 16 Description
Chapter 17 Proof and Refutation
Chapter 18 Questions
Chapter 19 Conclusion
Haeje Park Moon-jae
Aristotle's Chronology
Into the book
Dialectics and rhetoric are paired together.
Although these two deal with things that are familiar to everyone in a sense, they do not belong to any specific skill or field of knowledge.
So, it can be said that everyone is participating in these two.
Because everyone, to some extent, verifies or presents some inference, defends themselves, or accuses others.
People usually do it by chance or habitually, depending on their individual tendencies.
But just as it's possible to do these two things occasionally or habitually, it's certainly possible to do them systematically.
Because everyone agrees that when people do these two things by chance or habit, they can find out why they are successful here, and that they use some kind of technique to find out why in that way.
--- p.11
Some of the persuasive elements are relevant to this technique and some are not.
What does not apply to this technique is something that already exists without the speaker presenting it, such as a testimony, a confession, or a contract.
On the other hand, belonging to this technique refers to what an orator can present using rhetorical methodology.
So, the former can be used, and the latter must be found.
--- p.17
But of all the elements necessary to persuade and advise an audience effectively, the most important and powerful is to know all the forms of state and to understand the characteristics, institutions, and advantages of each form of state.
Because everyone is persuaded by something that proves beneficial to them, and they also try to preserve their national form if it is beneficial to them.
--- p.56
Acts done for others are noble.
Because that's less selfish.
Any action that benefits others rather than yourself is a good thing.
The act of repaying a benefactor is just and therefore excellent.
Giving grace is also a wonderful act because it is not for one's own sake.
The opposite of what people are ashamed of is what is noble.
Because people are ashamed to say, do, or plan shameful things.
So when Alcaeus wrote, “I would speak, but shame holds me back,” Sappho responded:
“If you had desired what was noble, and had not tried to speak ill of it with your tongue, shame would not have covered your eyes, and you would have willingly spoken righteously.
--- p.61
This time we will discuss style.
It is not enough for a speaker to know what to say; he must also know how to say it, as this plays a major role in determining how the audience will receive the speech.
Of course, in light of the nature of speech, we must first examine what makes something persuasive.
Then, secondly, we must consider the style in which we will express it, and thirdly, we must consider the issue of delivery, which is a very effective aspect of speech but which no one has yet addressed.
Although these two deal with things that are familiar to everyone in a sense, they do not belong to any specific skill or field of knowledge.
So, it can be said that everyone is participating in these two.
Because everyone, to some extent, verifies or presents some inference, defends themselves, or accuses others.
People usually do it by chance or habitually, depending on their individual tendencies.
But just as it's possible to do these two things occasionally or habitually, it's certainly possible to do them systematically.
Because everyone agrees that when people do these two things by chance or habit, they can find out why they are successful here, and that they use some kind of technique to find out why in that way.
--- p.11
Some of the persuasive elements are relevant to this technique and some are not.
What does not apply to this technique is something that already exists without the speaker presenting it, such as a testimony, a confession, or a contract.
On the other hand, belonging to this technique refers to what an orator can present using rhetorical methodology.
So, the former can be used, and the latter must be found.
--- p.17
But of all the elements necessary to persuade and advise an audience effectively, the most important and powerful is to know all the forms of state and to understand the characteristics, institutions, and advantages of each form of state.
Because everyone is persuaded by something that proves beneficial to them, and they also try to preserve their national form if it is beneficial to them.
--- p.56
Acts done for others are noble.
Because that's less selfish.
Any action that benefits others rather than yourself is a good thing.
The act of repaying a benefactor is just and therefore excellent.
Giving grace is also a wonderful act because it is not for one's own sake.
The opposite of what people are ashamed of is what is noble.
Because people are ashamed to say, do, or plan shameful things.
So when Alcaeus wrote, “I would speak, but shame holds me back,” Sappho responded:
“If you had desired what was noble, and had not tried to speak ill of it with your tongue, shame would not have covered your eyes, and you would have willingly spoken righteously.
--- p.61
This time we will discuss style.
It is not enough for a speaker to know what to say; he must also know how to say it, as this plays a major role in determining how the audience will receive the speech.
Of course, in light of the nature of speech, we must first examine what makes something persuasive.
Then, secondly, we must consider the style in which we will express it, and thirdly, we must consider the issue of delivery, which is a very effective aspect of speech but which no one has yet addressed.
--- p.223
Publisher's Review
A basic introduction to the study of rhetoric that has continued for over 2,400 years
Almost all rhetoric begins with Aristotle.
If you look up the definition of 'rhetoric' in the dictionary, it is "the study of how to use sentences and language to express thoughts or feelings effectively and aesthetically." 'Rhetoric' is defined as "the art or skill of decorating words or sentences to make them more mysterious and beautiful."
In fact, it is commonly thought that it is an academic discipline that studies how to express what we say more stylishly.
However, Aristotle defined rhetoric as “the art of persuasion.”
Therefore, this book seems to be more appropriate for us as a concept of rhetoric or oratory rather than rhetoric, and it would be more appropriate to view rhetoric in the dictionary sense as a part of oratory or oratory.
Aristotle's Rhetoric has been the foundational text for reflection on the theory of 'argumentation' in the rhetorical system for 2,400 years.
It also had a great influence on Rome, from Cicero and Quintilian to the Middle Ages, and even in modern times, it is impossible to discuss new rhetoric without Aristotle's Rhetoric.
The unique political system and philosophy of ancient Greece,
Becoming the background for the birth of investigative studies
What prompted Aristotle to write a book on rhetoric? Three factors should be noted.
The first is the place of public speaking in the city-states of ancient Greece, the second is the rhetoric of the Sophists, which developed during the 5th and 4th centuries BC, and the third is Plato's philosophy of rhetoric and politics.
In ancient Greece, city-states were important institutions in national, social, and civic aspects.
A city-state was an independent, autonomous civic community consisting of a city and surrounding rural areas, centered around ancestral rituals.
By the end of Aristotle's time, there were nearly a thousand city-states throughout Greece.
Therefore, direct democracy was possible, and the city-state's major and minor affairs were carried out in accordance with the majority rule through debate, discussion, and argument in a public assembly in which all citizens participated, a parliament and committees in which representatives participated, and a court in which citizens served as jurors.
The Sophists, who were active in Athens, Greece in the 5th and 4th centuries BC, rejected established customs that had been passed down through generations and valued specialized skills based on practical and pragmatic wisdom.
They also developed the art of public speaking, which can be seen as the beginning of rhetoric.
Meanwhile, Plato argued that ethical considerations must be included in the examination of all human actions, including politics.
So he evaluated the rhetoric of the Sophists, which excluded ethics, as a fraud that exploited the weakness and foolishness of the public and deceived them into accepting the orator's point of view.
Yet, among those aspiring to become politicians, Sophistic rhetoric was popular, and public agitators were popular.
Aristotle also criticized the rhetoric of the Sophists.
But the reason was a little different from what Plato suggested.
He criticized the Sophists for neglecting the most effective and important thing in persuading the audience, namely proving facts, and instead trying to manipulate the emotions of the audience or jury to their own advantage.
He did not advocate Plato's philosopher-king's state, but sought to lead politics in a better direction through rhetoric, the art of proper persuasion, based on existing democratic politics.
The most systematic and analytical work on 'speech'
The Art of Persuasion, Read and Study for 2,400 Years
From the perspective of Aristotle's thought, which sought to realize justice in the real world, Rhetoric could be said to be the work at its pinnacle.
Because rhetoric was the art of implementing his ethics and politics, based on the dialectics he presented, into real politics in public speeches and courtrooms.
So, while the Sophists of that time tried to achieve their goals by only moving people's emotions, excluding justice and ethics, he thought that rhetoric, which probabilistically proves what is beneficial, just, and good for the state on a dialectical basis, was the best means of persuasion.
To this end, 『Rhetoric』 states that when a speaker persuades an audience, he or she can use three basic means of persuasion: 'ethos' (the personality of the audience and the speaker), 'pathos' (the emotions of the audience), and 'logos' (logical reasoning).
'Ethos' is a term meaning 'custom, habit', and here it refers to a certain tendency or emotion of the audience or speaker.
‘Pathos’ refers to ‘emotion’ and ‘logos’ means ‘argument’.
He also divides speeches in which rhetoric is used into three types: propaganda speeches, legal arguments, and advisory speeches.
『Investigation』 consists of three volumes.
In Volume 1, after providing an overview of the overall content, the author focuses on explaining the premises used as the basis for 'logos', which corresponds to logical reasoning among the means of persuasion that orators should use and the content that should be covered in rhetoric.
In Volume 2, 'ethos' and 'pathos' are explained.
Finally, Book 3 deals with additional issues that orators must consider: style, organization, and delivery.
Almost all rhetoric begins with Aristotle.
If you look up the definition of 'rhetoric' in the dictionary, it is "the study of how to use sentences and language to express thoughts or feelings effectively and aesthetically." 'Rhetoric' is defined as "the art or skill of decorating words or sentences to make them more mysterious and beautiful."
In fact, it is commonly thought that it is an academic discipline that studies how to express what we say more stylishly.
However, Aristotle defined rhetoric as “the art of persuasion.”
Therefore, this book seems to be more appropriate for us as a concept of rhetoric or oratory rather than rhetoric, and it would be more appropriate to view rhetoric in the dictionary sense as a part of oratory or oratory.
Aristotle's Rhetoric has been the foundational text for reflection on the theory of 'argumentation' in the rhetorical system for 2,400 years.
It also had a great influence on Rome, from Cicero and Quintilian to the Middle Ages, and even in modern times, it is impossible to discuss new rhetoric without Aristotle's Rhetoric.
The unique political system and philosophy of ancient Greece,
Becoming the background for the birth of investigative studies
What prompted Aristotle to write a book on rhetoric? Three factors should be noted.
The first is the place of public speaking in the city-states of ancient Greece, the second is the rhetoric of the Sophists, which developed during the 5th and 4th centuries BC, and the third is Plato's philosophy of rhetoric and politics.
In ancient Greece, city-states were important institutions in national, social, and civic aspects.
A city-state was an independent, autonomous civic community consisting of a city and surrounding rural areas, centered around ancestral rituals.
By the end of Aristotle's time, there were nearly a thousand city-states throughout Greece.
Therefore, direct democracy was possible, and the city-state's major and minor affairs were carried out in accordance with the majority rule through debate, discussion, and argument in a public assembly in which all citizens participated, a parliament and committees in which representatives participated, and a court in which citizens served as jurors.
The Sophists, who were active in Athens, Greece in the 5th and 4th centuries BC, rejected established customs that had been passed down through generations and valued specialized skills based on practical and pragmatic wisdom.
They also developed the art of public speaking, which can be seen as the beginning of rhetoric.
Meanwhile, Plato argued that ethical considerations must be included in the examination of all human actions, including politics.
So he evaluated the rhetoric of the Sophists, which excluded ethics, as a fraud that exploited the weakness and foolishness of the public and deceived them into accepting the orator's point of view.
Yet, among those aspiring to become politicians, Sophistic rhetoric was popular, and public agitators were popular.
Aristotle also criticized the rhetoric of the Sophists.
But the reason was a little different from what Plato suggested.
He criticized the Sophists for neglecting the most effective and important thing in persuading the audience, namely proving facts, and instead trying to manipulate the emotions of the audience or jury to their own advantage.
He did not advocate Plato's philosopher-king's state, but sought to lead politics in a better direction through rhetoric, the art of proper persuasion, based on existing democratic politics.
The most systematic and analytical work on 'speech'
The Art of Persuasion, Read and Study for 2,400 Years
From the perspective of Aristotle's thought, which sought to realize justice in the real world, Rhetoric could be said to be the work at its pinnacle.
Because rhetoric was the art of implementing his ethics and politics, based on the dialectics he presented, into real politics in public speeches and courtrooms.
So, while the Sophists of that time tried to achieve their goals by only moving people's emotions, excluding justice and ethics, he thought that rhetoric, which probabilistically proves what is beneficial, just, and good for the state on a dialectical basis, was the best means of persuasion.
To this end, 『Rhetoric』 states that when a speaker persuades an audience, he or she can use three basic means of persuasion: 'ethos' (the personality of the audience and the speaker), 'pathos' (the emotions of the audience), and 'logos' (logical reasoning).
'Ethos' is a term meaning 'custom, habit', and here it refers to a certain tendency or emotion of the audience or speaker.
‘Pathos’ refers to ‘emotion’ and ‘logos’ means ‘argument’.
He also divides speeches in which rhetoric is used into three types: propaganda speeches, legal arguments, and advisory speeches.
『Investigation』 consists of three volumes.
In Volume 1, after providing an overview of the overall content, the author focuses on explaining the premises used as the basis for 'logos', which corresponds to logical reasoning among the means of persuasion that orators should use and the content that should be covered in rhetoric.
In Volume 2, 'ethos' and 'pathos' are explained.
Finally, Book 3 deals with additional issues that orators must consider: style, organization, and delivery.
GOODS SPECIFICS
- Date of issue: February 5, 2020
- Page count, weight, size: 332 pages | 418g | 150*225*30mm
- ISBN13: 9791190398152
- ISBN10: 119039815X
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