Luxury MBA Professor Park Jeong-geun and Catholic University of Korea Graduate School of Culture and Spirituality Father Jeong Tae-yeong
The aesthetics of life recommended by historian Hwang Yoon, author of "I'm Alone at the National Museum of Korea"!

"Human Luxury" shows the way to young people who want to become luxury themselves without having to wear luxury goods.
Korean youth who feel insecure about the spoon they were born with need a philosophy that allows them to shine on their own, rather than relying on external conditions.
The etymology of luxury is the Latin word luxus, which means 'light' and 'excess'.
The desire to shine is often directly linked to anxiety.
This book does not ignore those anxieties and desires.
Rather, through the life of Jacqueline Kennedy Onassis, it throws a noble straight ball to youth wavering between luxury and sophistication.


The answer presented by 『Human Luxury』 is cultural pride.
The 'heir spirit (Sangsokja Jungshin)', which the author insists on using as a proper noun, is a power inherited from the past reinterpreted in a Korean context.
Joseon white porcelain, European ateliers, and the accumulated value of artisans' efforts are reborn as today's youth, shining masterpieces on their own.
No one is born a luxury item.
The moments of life accumulate to become a masterpiece.
This book is the most noble path for uncertain youth to reclaim their lost heritage and establish a generation that carries on the spirit of heirs.

We think of habitus only as something we learn and internalize from our parents within the home environment.
But the author says differently.
It doesn't necessarily have to be blood relatives.
A good teacher, a chance encounter, even a single book can be an inheritance that can sufficiently nurture me.
After the huge success of K-POP Demon Hunters, look at the long lines that formed in front of the National Museum of Korea, not in front of department stores.
Anyone who is hungry for inherited capital and wants to get a taste of it should listen carefully.
Young Koreans, who are so obsessed with their parents' clothing, should not make the mistake of missing out on this legacy.
--- From "Recommendations"

Heir: However, the 'spirit of heir' does not mean inheritance coming only from parents.
Rather, it means a broader and greater inheritance received from society beyond parents.
You asked how to escape relative deprivation? The answer is the heir mentality.
The spirit of heirship frees us from the feeling of having been robbed and leads us on a new path.

--- From "The Spirit of Luxurious Transcendence"

Student: But just because you're good at packaging beautifully doesn't mean reality will change.
If you distort a situation that is disadvantageous or bad for you, it will only serve to comfort yourself.
It is also necessary to face reality.

Heir: This is more a question of survival than aesthetics.
Every human being is born with an extraordinary talent for enduring pain.
It also includes cultivating an optimistic sensibility and using your imagination to see the world the way you want.
We either become heroes through romantic interpretations or give up on life through pessimistic interpretations.

--- From "A mind that draws a line loses its dignity"

Heir: No, that's not true.
If you think about who holds the key to your innate destiny, things will change.
If you look at the world through the lens of spoon class theory, you can't help but see human relationships as power relations.
There are only two types of people: those who inherited more wealth than me, and those who inherited less.
But humans are equal when it comes to love.
If I first look at human relationships with a warm gaze, the world will change.
There was definitely a gap between her and me, but because we loved each other, our souls were equal.
If I think, 'She was born with the same soul as me,' then I hold the key to my innate destiny.

Student: Is that really true?
--- From "The Fingertips that Rewrite Destiny"

Student: Are imaginary relatives okay? Can we consider characters in a novel as family? The Heir's imagination transcends the constraints of reality.
Virtual relatives can sometimes provide more comfort than actual blood relatives.
That is also the role of literature and art.
The legacy of our virtual relatives extends infinitely.
The number of people who can inherit becomes innumerable.

--- From "The Essence of Inheritance That Raises Others"