Vol.417 December

25 Chairman's Letter
2025: A Year of Expansion and Diversification

HR ISSUE

28 People
Hee & Sun Co., Ltd. Chairman Woo Hee-myung receives Seoul Mayor's Award

29 Open & Renewal
JW Marriott Opens JW Marriott Hotel Tokyo in Tokyo, Japan
Accelerated expansion within Japan

32 Hotel + Dining Proposal
JW Marriott Dongdaemun Square Seoul
Completing the warm moment of the end of the year
6 types of 'Signature Christmas Cake Collection' and more

34 Good Choice
Eximbay G-Billing: A New Standard in Hotel Payment Automation
Transforming hotel operational efficiency from front desk to finance

36 it Hotel Item
S&S Co., Ltd., a new era in hotel hygiene
Launch of Clean Pot, the world's first replaceable sanitary electric kettle.

40 Hospitality Event
Hotels.com Announces 2026 Travel Trends: "Unpacked?26"
Expanding local partnerships to mark 21st anniversary of Korean market
Enhanced AI-based tools, etc.

HR FEATURE

42 Year-end Special I.
Hotel Revie w 2025
The 2025 Hotel Industry Review: Recovery, Competition, and Challenges
Safety and workforce issues remain a challenge amidst the inbound rebound and price competition.

48 Year-end Special II.
F&B Revue w 2025
2025 Restaurant Industry Summary: The F&B Scene Becomes an Experiential Destination
From Lokonomy to Global Certification, A New Standard for Sustainable Gastronomy

54 Features
Anatomy of the OTA Ecosystem ③
Practical Solutions and OTA Response Strategies
Survival Guidelines for Independent Hotels and the Expectations of a Sustainable Ecosystem

60 Hotel Check
AI Innovation in the Hotel Industry and the Challenges That Remain
AI: An Intelligent Partner for Customers and Hoteliers

65 Dining Issue
The Met Gala of the Dining World: The Blue Star Gala
A culinary journey of sharing, crafted by 15 chefs, redefines Korean gala culture.

70 Year-end Special III.
Special Interview
The 2030 generation is pioneering the future of the industry with creativity and passion.
A new landscape for F&B created by the young generation

80 F&B News
Why are black tea drinks good for cardiovascular disease?
Why You Should Drink Tea Instead of Coffee ②

HR INSIGHT

84 Busoyoon's Emotional Communication Coaching
A lonely leader who can't say, "It's hard!"
Leader Burnout Destroys Team Performance - Self-Management for Leaders

86 Nam Gi-yeop's Reading Notes
Two libraries created by snow and waves
Raffles Bali & Park Hyatt Niseko Hanazono

90 Jeon Jeon’s Hospitality Management in Japan
Resorts and local governments, a fantastic combination
Onsen Dojo's 'Opark Ogose' and 'Komoriba'

94 Jo Seong-yeon's Sustainable Hotel
A hotel steeped in the city's history in the heart of Paris
Hotel Regina Louvre

98 Kang Eun-jung's Luxury Hotel
The moment winter expands into 'culture'
Graubünden

101 Hong Joo-seok's MICE Guide
Luxury and city brands
The Future of Urban Marketing: Where Emotion and Philosophy Meet

104 Local Networks
Kim Seon-il_ Jukdobong Sky Valley
Creating a tourist hub for the Gangneung Port area's coffee street

105 Global Networks
Choi Kyung-ju_ Dive-in Art Stay expands into Hanoi, Vietnam
A small gallery where artists and visitors meet

106 Shin Woon-cheol's Tax Strategy
Finalization of 2025 financial statements &
2026 Restaurant Industry Labor Strategy

108 World Food Culture with Michelle
The Magic Food, Butter

110 Jeon Gwan-su's World Food Tour
2025 Korean Food Week: Promoting Korean Food, Beverage, and Culture

112 Professor Jin-ho Son's Wine Pick
Chateau Puyeshout

116 Jeong Seung-ho's Tea Master
Salon de The, the birthplace of the macaron
The Story of a Famous Hotel and Afternoon Tea in France ①

120 Go Jae-yoon's Beverage Insight
Boasting the best water quality in Italy
San Martino mineral water