02 Intro

09 Editor's Letter

12 Trays
Collections from Le Labo users discovered on Instagram

14 Opinions
Le Labo co-founder Eddie Rossi

18 Grasse
Grasse, the city that inspired the brand

22 Intention
Le Labo's products condense sensitive senses and stories.

32 Impression
The characteristics of each fragrance are revealed through the product name, which combines the core fragrance and its number.

36 Experience
Experience perfume blending and personal labeling in stores

40 Connected
People who share their connection and experiences with Le Labo

52 Spotted
Sensory spaces where you can discover Le Labo products

60 Collaborated
Collaborative products with partners from various fields

66 Opinion
Fabrice Penaud, co-founder of Le Labo

72 Labs
The aesthetics of Le Labo's space, embodying identity and philosophy.

84 Souls
Those who communicate directly with customers and share the brand philosophy and beliefs

96 Imperfection

104 Brand Story
The rise and rise of Le Labo, which has established a unique position among niche perfume brands.

110 Fragrance Report
The Story Behind Perfume Making and the Perfumers

112 Overheard
Stories from customers overheard at Le Labo stores

114 To Williamsburg, New York
Le Labo headquarters and cafe located in Williamsburg, New York

118 Interview
Deborah Royer, Global General Manager

120 Favorites
The interests of Le Labo employees who shape the brand's culture

Figure 122
Figures that reveal Le Labo's business strategy

123 References

125 Outro

Magazine is an ad-free monthly publication that introduces one well-balanced brand from around the world each month, discovered through JOH's perspective.
A serious yet readable magazine for everyone interested in brands, from brand executives contemplating new business ventures to those seeking to develop a sense of branding.