A revolution of thought that will destroy your common sense
“Leave only the essentials necessary for success!”
*Highly recommended by Mind Power School CEO Seong-hee Cho**Highly recommended by Personal Business Association President Seung-beom Seo*

We are now in an era where AI is taking over human jobs.
At a time when we desperately need the unique creative thinking ability of humans that machines cannot match, the masterpiece 『Brain Thinking』, which was ahead of its time and is listed for 400,000 won used, is being republished.
The reason why it is so popular among self-development influencers is clear, with titles like “a book that only I want to know about” and “a book that I have to find and read no matter what.”
Because after reading this book, I was able to find solutions to problems I had been struggling with, new ideas came to mind, and I experienced success.


With countless titles, including mentor to Japanese CEOs, top marketer, management consultant, sales copywriter, educational entrepreneur, and bestselling author, Masanori Kanda has successfully formulated success based on his business experience.
He introduced the 'retrograde thinking scenario', which first derives the desired result and then finds a solution, as 'whole brain thinking', and he showed that anyone can grasp the essence of the problem with a simple change in thinking and complete a scenario that is bound to succeed naturally as set.
Above all, it is based on storytelling that everyone can relate to and finding the root of the problem, assuming a future where customers are truly satisfied.
This is the most necessary and appropriate way of thinking in this age that demands multitasking, storytelling, and authenticity.
This latest revised edition, which was produced based on readers' continuous requests for republication since the book went out of print, includes a special Korean preface by the author for Korean readers.

Based on my analysis of the experiences I've accumulated so far, I've realized that there are definitely "common patterns" in success stories.
This pattern is condensed into a simple chart called the 'Whole Brain Thinking Model'.
If you think according to the whole brain thinking model, you can come up with ideas that will surprise you.
It's not just about having fun ideas, it's about coming up with ideas that you 'want to make happen'.
Because thoughts lead to action, they don't just remain as empty talk; they become plans that take a step forward.

--- p.14 From the "Prologue"

We started providing invisible products to invisible customers in an invisible world.
Business is rapidly moving into a highly abstract world.
And everyone in business is being asked to respond to that change.

--- p.32 From “Chapter 1: In the Invisible, Intangible, and Intangible World”

What companies expect from all their employees is to actively identify essential tasks and problems in their daily work, make creative suggestions that create new value, and solve them.
If you have a mental model of what to think about, in what order, and how to approach solving a problem, you won't be flustered when you encounter it.
--- p.52 From “Chapter 2: Why Are Logically Correct Proposals Not Implemented?”

What was once a secondary skill is now becoming an essential skill that forms the basis of management.
The handicap of managers who fail to recognize this fact is indescribable.
No matter how hard you try to use existing business technologies, no matter how well you hire excellent people based on existing value scales, customers won't even know that your business exists, let alone choose it.
But if you have the new technologies that fit the new era's consumer behavior, you can create a continuous stream of high-profit new businesses without much effort.
This is precisely the purpose of discussing the five principles of business success in the knowledge society.

--- p.90 From “Chapter 3: Absolute Principles for Customers to Gather”

The Whole Brain Thinking Model is a diagram of successful patterns from hundreds of projects analyzed based on my consulting and business experience over the past decade.
Initially, I used it personally to improve my thinking accuracy and efficiency.
Especially when I'm pressed for time, when I'm thinking about a sales pitch concept or a proposal, I find it very valuable because I can generate ideas in just 10-15 minutes, even while drinking coffee.
But what really made it work was when clients and employees asked, “Isn’t there a good ○○?”
If you give your clients and employees the answer right away, they won't be left alone to think about it.

--- p.130~131 From “Chapter 4 Whole Brain Thinking Model”

By understanding the structure of the whole-brain thinking model, you can comprehensively improve the series of skills required of all workers today: "idea → action → result."
As a result, you can get hints that can be immediately applied to your work, regardless of whether you use a whole-brain thinking model.

--- p.180 From “Chapter 5: The Story Law that Creates Success”

When a good idea comes to mind, you can pour all your energy into executing it without having to diagnose or analyze the phenomenon.
Focusing on actions toward your vision can significantly save you energy at work.

--- p.226 From “Chapter 6 Logical Thinking that Invites Action”

In today's era where the meaning of work is becoming more ambiguous, CPS is incredibly effective. By utilizing CPS, individuals can discover their own sense of fulfillment within themselves, rather than waiting for the company to bestow it upon them.
Then, self-realization can be achieved through work, and the company can grow through the growth of its employees.
I believe that the ideal form of enterprise desired in a knowledge society is realized through CPS and the whole brain thinking model.

--- p.286 From “Chapter 7: Technology to Break Through Walls”

We need to gather close to 80 VIP level people who have no connections so far.
Moreover, there were only two people involved in the work, including me.
I decided to invite executives from listed companies to attend.
However, to gather 80 executives, it is standard practice to make an appointment with a powerful person in the business world several months in advance and use your connections to explain the purpose.
There is absolutely no support for the time or personnel required for such procedures.
This can be said to be a very difficult problem.
“Isn’t there a way to create a miracle?” After thinking for several hours, all I had prepared was a letter.
To cut to the chase, I wrote a letter to 3,000 listed companies and faxed it to them, and executives from 83 of them gathered in a conference room that day.
Among them were many prominent executives who would surprise you just by mentioning their names, including executives of companies with tens of thousands of employees.

--- p.334~335 From “Chapter 8 Marketing that Shakes the World”