Smart Brevity
 |
Description
Book Introduction
The Communication Philosophy of News Media Company Axios
“In the Chat GPT era, how should we write and speak?”
*Recommended by Choi In-a (former Vice President of Jeil Planning, current CEO of Choi In-a Bookstore)!
*#1 Bestseller in Amazon Business Writing!
"Smart Brevity" is a book that contains the philosophy of the co-founders of Axios, the world's most notable news media company, and the core secrets of writing for smooth communication.
People often think that long, flowing sentences are necessary to convey something "important," but the authors say that long explanations are just fear.
Smart Brevity is a tool that can help you overcome such fears and, through it, “shortly.
But I advise you to learn how to write “not shallowly.”
This applies equally to all communication activities that require a short message to be conveyed, such as writing emails or reports, interviews, presentations, and social media.
If you're a student or working professional reading "Smart Brevity," your reports and presentations will receive greater attention. Leaders of businesses and organizations will be able to make their messages clear and memorable. They'll also gain more views and followers on social media.
Global leaders and companies are already leveraging "Smart Brevity" in their own ways.
With the advent of ChatGPT, the need for writing, a skill unique to humans, is on the rise. This book will serve as a useful guide and practical assistance to everyone living in the digital age.
Now is the time to start your own "Smart Brevity" for success.
“In the Chat GPT era, how should we write and speak?”
*Recommended by Choi In-a (former Vice President of Jeil Planning, current CEO of Choi In-a Bookstore)!
*#1 Bestseller in Amazon Business Writing!
"Smart Brevity" is a book that contains the philosophy of the co-founders of Axios, the world's most notable news media company, and the core secrets of writing for smooth communication.
People often think that long, flowing sentences are necessary to convey something "important," but the authors say that long explanations are just fear.
Smart Brevity is a tool that can help you overcome such fears and, through it, “shortly.
But I advise you to learn how to write “not shallowly.”
This applies equally to all communication activities that require a short message to be conveyed, such as writing emails or reports, interviews, presentations, and social media.
If you're a student or working professional reading "Smart Brevity," your reports and presentations will receive greater attention. Leaders of businesses and organizations will be able to make their messages clear and memorable. They'll also gain more views and followers on social media.
Global leaders and companies are already leveraging "Smart Brevity" in their own ways.
With the advent of ChatGPT, the need for writing, a skill unique to humans, is on the rise. This book will serve as a useful guide and practical assistance to everyone living in the digital age.
Now is the time to start your own "Smart Brevity" for success.
- You can preview some of the book's contents.
Preview
index
Introduction: Fog
Part 1: What is Smart Brevity?
1 Short, but not shallow
2 Smart Brevity Commentary
3. The Road to Smart Brevity
4 Audience comes first
Part 2 Smart Brevity Method
5. Provide value
6 Capture!
7 One Important Thing
8 Why it matters
9. Dig deeper
10 Exact Words
11 emoticons
Part 3: Smart Brevity in Practice
12 Mike's Playbook
13 Newsletter Technology
14 Smart Brevity Hara at the company
15 Make your emails smarter
Make your 16th meeting a smart breather
17 Make your speech smart and witty
18 Make your presentation smart and creative
19 Make Social Media Smarter
20 Make your visuals smart and creative
How to Run Your Business According to 21 Smart Brevities
22 Communicate inclusively
23 cheat sheets
24 Direct Use
Acknowledgements
Part 1: What is Smart Brevity?
1 Short, but not shallow
2 Smart Brevity Commentary
3. The Road to Smart Brevity
4 Audience comes first
Part 2 Smart Brevity Method
5. Provide value
6 Capture!
7 One Important Thing
8 Why it matters
9. Dig deeper
10 Exact Words
11 emoticons
Part 3: Smart Brevity in Practice
12 Mike's Playbook
13 Newsletter Technology
14 Smart Brevity Hara at the company
15 Make your emails smarter
Make your 16th meeting a smart breather
17 Make your speech smart and witty
18 Make your presentation smart and creative
19 Make Social Media Smarter
20 Make your visuals smart and creative
How to Run Your Business According to 21 Smart Brevities
22 Communicate inclusively
23 cheat sheets
24 Direct Use
Acknowledgements
Detailed image
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Into the book
We spend our days chasing more and more things, seeing, hearing, and reading words that fill our small screens.
According to eye-tracking studies, we spend an average of 26 seconds reading a single piece of content.
The average time spent reading a clicked web page is less than 15 seconds.
There are other surprising statistics.
According to one study, it takes our brains only 0.017 seconds to decide whether we like what we just clicked on.
If you don't like it, you quickly close your heart.
---From "Entering: The Fog of Words"
In the newsroom of Axios, a startup in Arlington, Virginia, grease-stained paper hangs on the walls from lunch.
It is written like this.
“Brevity is confidence.
Brevity is confidence.
Length is fear.”
---From "Chapter 1: Short, but not shallow"
Axios tells readers what's new and "why it matters" and gives them the ability to "dig deeper."
If they only read 200 words without looking into it further, we make sure those 200 words are the most powerful and useful words they've ever read.
---From "Chapter 3: The Road to Smart Brevity"
Why do we have to flip through 20 pages of a book before we even get started? Why do we have to watch unrelated ads before watching a video? Why do we have to read the introduction, presentation, and summary just to learn a few facts? Professor Yaros introduced us to his latest research, which he calls the "digital engagement model."
The purpose of the study was to predict how and why users engage with different types of information.
The bottom line of Smart Brevity is this:
People don't participate.
---From "Chapter 5: Provide Value"
One of the little secrets of the media industry is that most reporters are not very good at writing a solid first sentence.
So don't be upset.
Journalists are still struggling even though they are paid to do it.
John Bresnahan, who worked with us at Politico, used his entrepreneurial acumen to co-found Punchbowl News.
He is a rough and grumpy man, not at all the type of journalist a journalism major would picture.
But he perfectly sets out what the first sentence should do.
“F@%% Just tell me what I don’t know.”
---From "Chapter 7 The One Thing That Matters"
Emoticons were once considered insincere language used by children or to express playful expressions.
But surprisingly, it can convey emotions, intentions, and even nuances.
?? ? Be careful not to overuse it or you might end up looking like an old man wearing skinny jeans.
But if used properly and efficiently, the results are ??.
---From "Chapter 11 Emoticons"
President Biden must have been thinking about what he would say in his 28-minute speech at the Coast Guard Academy in New London, Connecticut, in 2021.
But the thought seems to have stayed only in Biden's mind.
The graduates reacted coldly to his attempts at humor, including a failed Navy joke.
(...)President Biden had nothing important to say in his speech.
He was reading a decent but easily forgettable speech.
When the audience's attention was distracted, his attention was also distracted.
---From "Chapter 17: Make Your Speech Smart and Brevity"
If you're not communicating inclusively, you're not communicating effectively.
According to eye-tracking studies, we spend an average of 26 seconds reading a single piece of content.
The average time spent reading a clicked web page is less than 15 seconds.
There are other surprising statistics.
According to one study, it takes our brains only 0.017 seconds to decide whether we like what we just clicked on.
If you don't like it, you quickly close your heart.
---From "Entering: The Fog of Words"
In the newsroom of Axios, a startup in Arlington, Virginia, grease-stained paper hangs on the walls from lunch.
It is written like this.
“Brevity is confidence.
Brevity is confidence.
Length is fear.”
---From "Chapter 1: Short, but not shallow"
Axios tells readers what's new and "why it matters" and gives them the ability to "dig deeper."
If they only read 200 words without looking into it further, we make sure those 200 words are the most powerful and useful words they've ever read.
---From "Chapter 3: The Road to Smart Brevity"
Why do we have to flip through 20 pages of a book before we even get started? Why do we have to watch unrelated ads before watching a video? Why do we have to read the introduction, presentation, and summary just to learn a few facts? Professor Yaros introduced us to his latest research, which he calls the "digital engagement model."
The purpose of the study was to predict how and why users engage with different types of information.
The bottom line of Smart Brevity is this:
People don't participate.
---From "Chapter 5: Provide Value"
One of the little secrets of the media industry is that most reporters are not very good at writing a solid first sentence.
So don't be upset.
Journalists are still struggling even though they are paid to do it.
John Bresnahan, who worked with us at Politico, used his entrepreneurial acumen to co-found Punchbowl News.
He is a rough and grumpy man, not at all the type of journalist a journalism major would picture.
But he perfectly sets out what the first sentence should do.
“F@%% Just tell me what I don’t know.”
---From "Chapter 7 The One Thing That Matters"
Emoticons were once considered insincere language used by children or to express playful expressions.
But surprisingly, it can convey emotions, intentions, and even nuances.
?? ? Be careful not to overuse it or you might end up looking like an old man wearing skinny jeans.
But if used properly and efficiently, the results are ??.
---From "Chapter 11 Emoticons"
President Biden must have been thinking about what he would say in his 28-minute speech at the Coast Guard Academy in New London, Connecticut, in 2021.
But the thought seems to have stayed only in Biden's mind.
The graduates reacted coldly to his attempts at humor, including a failed Navy joke.
(...)President Biden had nothing important to say in his speech.
He was reading a decent but easily forgettable speech.
When the audience's attention was distracted, his attention was also distracted.
---From "Chapter 17: Make Your Speech Smart and Brevity"
If you're not communicating inclusively, you're not communicating effectively.
---From "Chapter 22: Communicate Inclusively"
Publisher's Review
* Recommended by Choi In-a, former Vice President of Jeil Planning and current CEO of Choi In-a Bookstore!
* #1 Amazon Business Writing Bestseller!
* A must-read for CEOs around the world on communication
* The smartest strategies to transform the way you work and live
In the age of information overload, how should we write and speak?
A writing guide that ChatGPT can't do
Have you ever had a business email that was so long and tedious? Have you ever had a meeting where no one understood what you were saying? Have you ever clearly said something, only to have the other person interpret it differently, resulting in a misunderstanding? These communication difficulties are common not only in the workplace but also in everyday life.
We are exposed to too many stimuli.
It's difficult to discern what's important amidst the torrent of words, and our messages can get lost in the deluge.
Moreover, with the recent emergence of ChatGPT, the perception of classical communication centered on 'reading' and 'writing' has completely changed.
There are even predictions that AI could completely replace human communication.
This transformation has required us to develop digital literacy and has brought about a major shift in our reading and writing habits.
Communication has become a critical challenge not only for individuals but also for globally influential corporations, with everyone from Fortune 500 companies to the CIA and even the President of the United States expressing concerns about the difficulty of writing and communicating.
"Smart Brevity" is a panacea that will solve these communication difficulties.
People in the digital world are too busy to focus on anything.
I want the other person to be as brief as possible and to the point, and to tell me why it is important.
If you can do that, no matter where or what you say, you will get more attention than others.
The newsletter the White House checks first thing every morning,
The Secret to Writing the World's Most Notable 200 Words
“Brevity is confidence.
“Long-windedness is fear!”
"Smart Brevity" is a book that contains the philosophy of the co-founders of Axios, the world's most notable news media company, and the core secrets of writing for smooth communication.
Axios is a startup that emerged in 2017 as a wake-up call to the "click-crazy digital media market."
He created a sensation by writing articles of around 200 words that summarized only the essential information for readers, and established himself as the first newsletter checked every morning at the White House.
Axios was recognized for its value by being named 'The World's Most Innovative Company in 2018' and 'The Fastest-Growing Company in 2021', and being sold for 700 billion won (70% stake) in 2022.
We often think that long, flowing sentences are necessary to convey something 'important', but the authors argue that the opposite is true.
Long explanations, on the contrary, reveal a fear that one's own claims are uncertain.
Smart Brevity is a tool that can help you overcome such fears and, through it, “shortly.
But I advise you to learn how to write “not shallowly.”
Reports, emails, presentations, social media...
The smartest strategy to transform your communication
What makes "Smart Brevity" different? How can it convey information concisely in a cluttered and noisy digital world? "Smart Brevity" operates on four core principles.
① 'Powerful Provocation' with an eye-catching title
② Leading with a memorable first sentence
③ 'Why is it important?' that shows the context
④ Readers' Choice: 'Dig Deeper'
This principle applies equally to all communication activities that require a short message to be conveyed, such as emails, reports, interviews, presentations, and social media.
By using 『Smart Brevity』, you can make your argument stronger than anyone else.
The author makes it clear that this book is not just for journalists.
If you're a student or working professional reading "Smart Brevity," your reports and presentations will receive greater attention. Leaders of businesses and organizations will be able to make their messages clear and memorable. They'll also gain more views and followers on social media.
Smart Brevity is essential knowledge for survival in the digital age.
From President Biden's missteps to advice from CEOs around the world...
106 minutes of life-changing time,
Start your own 『Smart Brevity』!
The authors, who prioritize simplicity, present Smart Brevity with a variety of examples to make it easy for anyone to understand.
As an example of miscommunication, I would like to point out President Biden's speech at the Coast Guard Academy in 2021.
The president lightened the mood with a dry joke, and the graduates responded coolly, criticizing his lack of preparation.
The authors point out that this speech lacked a central theme.
And by revising the speeches one by one, he shows the president why he also needs ‘Smart Brevity.’
Global leaders and companies, including Jamie Dimon, CEO of JP Morgan Chase, the largest bank in the U.S., and Lisa Ross, CEO of global company Edelman, are already utilizing "Smart Brevity" in their own ways.
Their specific examples and advice shine like jewels throughout the book.
After 106 minutes, which the authors say is the time needed to read the entire book, we will experience a dramatic change.
With the emergence of ChatGPT, the need for writing, a skill unique to humans, is on the rise. Critical thinking and reflection—the ability to identify and properly emphasize what's important amidst the hazy haze of words—are precisely the skills demanded by this new era.
With Smart Brevity, we can do it too.
This book will be a useful guide and a practical help for everyone living in the digital age.
Now is the time to start your own "Smart Brevity" for success.
* #1 Amazon Business Writing Bestseller!
* A must-read for CEOs around the world on communication
* The smartest strategies to transform the way you work and live
In the age of information overload, how should we write and speak?
A writing guide that ChatGPT can't do
Have you ever had a business email that was so long and tedious? Have you ever had a meeting where no one understood what you were saying? Have you ever clearly said something, only to have the other person interpret it differently, resulting in a misunderstanding? These communication difficulties are common not only in the workplace but also in everyday life.
We are exposed to too many stimuli.
It's difficult to discern what's important amidst the torrent of words, and our messages can get lost in the deluge.
Moreover, with the recent emergence of ChatGPT, the perception of classical communication centered on 'reading' and 'writing' has completely changed.
There are even predictions that AI could completely replace human communication.
This transformation has required us to develop digital literacy and has brought about a major shift in our reading and writing habits.
Communication has become a critical challenge not only for individuals but also for globally influential corporations, with everyone from Fortune 500 companies to the CIA and even the President of the United States expressing concerns about the difficulty of writing and communicating.
"Smart Brevity" is a panacea that will solve these communication difficulties.
People in the digital world are too busy to focus on anything.
I want the other person to be as brief as possible and to the point, and to tell me why it is important.
If you can do that, no matter where or what you say, you will get more attention than others.
The newsletter the White House checks first thing every morning,
The Secret to Writing the World's Most Notable 200 Words
“Brevity is confidence.
“Long-windedness is fear!”
"Smart Brevity" is a book that contains the philosophy of the co-founders of Axios, the world's most notable news media company, and the core secrets of writing for smooth communication.
Axios is a startup that emerged in 2017 as a wake-up call to the "click-crazy digital media market."
He created a sensation by writing articles of around 200 words that summarized only the essential information for readers, and established himself as the first newsletter checked every morning at the White House.
Axios was recognized for its value by being named 'The World's Most Innovative Company in 2018' and 'The Fastest-Growing Company in 2021', and being sold for 700 billion won (70% stake) in 2022.
We often think that long, flowing sentences are necessary to convey something 'important', but the authors argue that the opposite is true.
Long explanations, on the contrary, reveal a fear that one's own claims are uncertain.
Smart Brevity is a tool that can help you overcome such fears and, through it, “shortly.
But I advise you to learn how to write “not shallowly.”
Reports, emails, presentations, social media...
The smartest strategy to transform your communication
What makes "Smart Brevity" different? How can it convey information concisely in a cluttered and noisy digital world? "Smart Brevity" operates on four core principles.
① 'Powerful Provocation' with an eye-catching title
② Leading with a memorable first sentence
③ 'Why is it important?' that shows the context
④ Readers' Choice: 'Dig Deeper'
This principle applies equally to all communication activities that require a short message to be conveyed, such as emails, reports, interviews, presentations, and social media.
By using 『Smart Brevity』, you can make your argument stronger than anyone else.
The author makes it clear that this book is not just for journalists.
If you're a student or working professional reading "Smart Brevity," your reports and presentations will receive greater attention. Leaders of businesses and organizations will be able to make their messages clear and memorable. They'll also gain more views and followers on social media.
Smart Brevity is essential knowledge for survival in the digital age.
From President Biden's missteps to advice from CEOs around the world...
106 minutes of life-changing time,
Start your own 『Smart Brevity』!
The authors, who prioritize simplicity, present Smart Brevity with a variety of examples to make it easy for anyone to understand.
As an example of miscommunication, I would like to point out President Biden's speech at the Coast Guard Academy in 2021.
The president lightened the mood with a dry joke, and the graduates responded coolly, criticizing his lack of preparation.
The authors point out that this speech lacked a central theme.
And by revising the speeches one by one, he shows the president why he also needs ‘Smart Brevity.’
Global leaders and companies, including Jamie Dimon, CEO of JP Morgan Chase, the largest bank in the U.S., and Lisa Ross, CEO of global company Edelman, are already utilizing "Smart Brevity" in their own ways.
Their specific examples and advice shine like jewels throughout the book.
After 106 minutes, which the authors say is the time needed to read the entire book, we will experience a dramatic change.
With the emergence of ChatGPT, the need for writing, a skill unique to humans, is on the rise. Critical thinking and reflection—the ability to identify and properly emphasize what's important amidst the hazy haze of words—are precisely the skills demanded by this new era.
With Smart Brevity, we can do it too.
This book will be a useful guide and a practical help for everyone living in the digital age.
Now is the time to start your own "Smart Brevity" for success.
GOODS SPECIFICS
- Date of issue: April 28, 2023
- Page count, weight, size: 264 pages | 344g | 125*200*16mm
- ISBN13: 9791190955904
- ISBN10: 1190955903
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