Recommendation #1: Experts are good at detail _Han Geun-tae 6
Recommendation 2: Details: The Small Power That Changes You and the World _Gong Byeong-ho 11
Arm yourself with the details of the 2nd edition introduction 16
Details in the first edition's preface determine success or failure. 19

Chapter 1: A 1% Mistake Leads to 100% Failure - The Huge Price of Ignoring Detail
1.
A person who can't even properly prepare a resume... 29
2.
Bearings 33, the dinosaur bank that collapsed in an instant
3.
48 Exports Frustrated by 1 in 5 Billion
4.
The T28 phone that brought down Ericsson 50
5.
53 Huge Investments Driven by One Meal
6.
56 Reasons for the Failure of Private Enterprises

Chapter 2: The Low-Flying Bird Catches the Bug _ The Power of Detail
1.
A Miracle at a Rice Shop: Detail is the Foundation of Creation 67
2.
An Old Man Pouring Tea - Even Detail Requires Skill 72
3.
How He Became the First Astronaut - Skill is in the Details 81
4. GE Promotion Test Shakespeare Problem _ Detail is Art 85
5.
The Magic of Subtlety _Opportunity Lies in the Details 90
6.
You can still make money even when the machine stops - Efficiency is in the details 95
7.
Sales King Joe Girard's Birthday Bouquet _Details Make or Break Sales 100

Chapter 3: There is no industry that goes bankrupt.
There are only companies that go bankrupt! _The difference in details determines life or death.
1.
Differences between Subway Lines 2 and 1 107
2.
Why Longhuaji Lost to KFC 112
3.
Walmart's Success and Kmart's Bankruptcy 120
4.
130 Japanese Cars That Outpaced American Cars

Chapter 4: What Matters is Not Courage, but Brainpower - Details the Market Demands
1.
The market is becoming increasingly fragmented. Specialization is the only way to survive. 149
2.
Selling for nothing? _Secrets to Success in the Era of High-Volume, Low-Profit Margin Sales 154
3.
Others will soon follow suit. _Tackle homogenization with humanization. 161
4.
The secret to surviving fierce competition? _Duty-Duty-Duty 166

Chapter 5: No matter how big a task, it begins with details. Change your mindset first.
1.
Is being a prime minister easier than being a village head? 171
2.
Even when slaughtering a chicken, use a slaughter knife. 180
3.
Small differences make big differences 190
4.
Work carefully, think generously 197
5.
The quality of individuals must improve for the overall level to improve. 207
6.
Strategy begins and ends with details 215

Chapter 6: Details Add Up to Great Achievements - Start Small
1.
The target is the customer, not the competitor _ Goal Details 223
2.
Problems always arise in the details _Details of Policy Decisions 228
3.
Love the Details _Details of Leadership 232
4.
Control Every Minute _ Execution Details 236
5.
Data-ify all management _ Management Details 242
6.
Anyone can start a business, but... _Details of the Stabilization Period 250

Chapter 7: Management is like cooking fish: There is no such thing as excess in public administration.
1.
Nothing is trivial in safety management _ 257 major accidents predicted
2.
How long will duplicate investments last? _Details of government policy decisions 263
3.
Has the government truly changed? _The quality of service is revealed in the details 269
4.
Where Are Investors Looking? _ Boosting Urban Competitiveness 275
5.
National power rises, competitiveness declines? _Details you can't ignore 283

supplement
1.
289 Things Managers Must Do
2.
Conversation with Netizens 294

Author's Note: Focus on Details! 312

Again, let's talk about the details
The 'Minor' Difference Between Success and Failure _ Koh Hyun-sook 317
Have we been living too generously? _Kim Hee-seop 320
Details are Powerful _ Lee Seok-ho 326

Editing Notes: Ultimately, details are attitude. 334

What do we need most urgently right now?

Director Bong Joon-ho, who opened new horizons for Korean cinema, is nicknamed 'Bongtail'.
It means that you are strong in details.
In order to improve the perfection of a work, you have no choice but to approach it with a serious attitude, and as a result, you will naturally have to become strong in detail.
Details are ultimately a matter of attitude.

What is the difference between successful and unsuccessful people?
Difference in ideas? No.
What is wrong with people who get frustrated at the threshold of success?
Lack of passion? No.
Why do successful companies collapse?
Is there a problem with the vision and strategy? No.

In fact, there is not much difference between an individual's intelligence and physical strength.
Everyone has the basics.
Success and failure are determined by subtle and small differences.
The same goes for corporate management.
The difference in vision and scale is not the difference in superiority.
Even more than the product itself, the difference in management technology surrounding it can determine success or failure.
Ultimately, competitiveness is determined by differences in corporate culture, such as how much attention is paid to detail and how meticulously each task is managed.

Mr. Cheon Mo got the highest score on the entrance exam.
Although he believed that he would pass the exam, the result was the bitter defeat of failure.
The reason was because of the crumpled resume.
I couldn't entrust my work to someone who couldn't even manage his resume properly.

Barings Bank, a British bank with a 233-year history and reputation, officially announced its bankruptcy on February 26, 1995.
The whole world was shocked.
A dinosaur bank with assets worth over 27 billion pounds was brought down by a 28-year-old greenhorn named Nixon.
This resulted in a disastrous outcome by ignoring the very basic management principle of ‘separating transactions and settlement.’

Ericsson, which has dominated the global telecommunications market alongside Nokia and Motorola for over 100 years, ended up being eliminated from the Chinese market after ignoring a minor problem discovered in a product called the 'T28'.
A Chinese state-owned enterprise was forced to accept a notice that a partnership with an American company was "unavailable" after a fancy(?) dinner became an issue.

All this was the price of neglecting detail.
What about the government's public services and infrastructure, which are directly related to the precious lives and property of all citizens?
Even the smallest flaws and carelessness can cause enormous damage.
Over the past decade, Korea has suffered 5,773 casualties and incurred astronomical costs due to major accidents caused by this.

Why do world-class CEOs, scholars, and leaders pay attention to details?

On the other hand, individuals and organizations that are strong in detail achieve their goals and reach the top without being shaken by any difficulties that may arise.
No success can be said without details.
It is no coincidence that world-renowned CEOs, scholars, and leaders like Jack Welch, Peter Drucker, and Zhou Enlai pay attention to detail.
They have demonstrated in practice that the surest path to success is to be meticulous in what you do now, without being dazzled by the big and flashy things.

Taiwan's richest man, Wang Yung-ching, chairman of Formosa, is also a representative figure who achieved success in this regard.
While running a rice shop, he provided innovative services at the time, such as personally picking out stones mixed in the rice and selling it, unlike other shops, delivering the rice he sold directly to customers' homes, and even predicting when he would run out of rice and visiting in advance.
Wang Yongqing's extraordinary efforts, which he put into even the smallest and most detailed tasks that would make his subordinates astonish, continued even after he established Taiwan's top company.

Gagarin became the world's first spaceman after his small act of taking off his shoes while test-driving an airship caught the eye of the designer, and Jack Welch created the famous 'Jack Welchian Management' with his detailed management, such as hand-writing letters to employees.

The author, who has worked in the business field for a long time, starting from a low-level salesperson to a CEO and consultant, has specialized in marketing and corporate management and analyzed numerous success and failure cases. This book contains a clear conclusion to the question, "What determines the success or failure of individuals and companies?"

Small differences make big differences!
In an era of limitless competition, the key lies in the details.

When Japan's Sony and JVC competed for standards in the VTR market, there was not much difference in the technological level of the two companies.
The only difference between the VTRs produced by the two companies was that JVC's was two hours long, while Sony's was one hour long.
When watching a movie with a Sony product, all you had to do was change the tape once.
But this little inconvenience forced Sony out of the market.

If a company improves the details of its products or services, it may only increase convenience by 1% for consumers, but in terms of market share, that 1% of convenience can make a difference several times over.
The reason is simple.
When consumers compare products, the 1% detail stands out after trading off the same performance.
Consumers choose products based on 1% advantage in details.
In the end, 1% determines 100%.
This is why successful companies put their lives on the line for details.
Of course, the same goes for individuals.

These days, businesspeople are all complaining that it is difficult to do business.
This is because there is no profit even if you sell it, and if you release a new product, others will quickly follow suit, and the product life cycle is getting shorter by the day.

What is the way to survive and win in this increasingly fierce market competition?
The answer lies in the details.
We now live in the era of the 'detail economy,' where details have become the most important competitive advantage for companies.
As Lao Tzu said, “Governing a great nation is like cooking a small fish,” only companies that prioritize and excel in detail can guarantee survival and growth.

The world-famous brand Polo has a rule that requires eight stitches per inch when sewing.
This attention to detail has allowed Polo to maintain its leadership in the industry for over 20 years.

McDonald's requires that the meat used in a hamburger be sold within 20 minutes of being cooked, and any meat not sold after 20 minutes must be discarded.
French fries and hamburgers are discarded without mercy after 7 and 19 minutes, respectively.

The 1% you lack after working hard is the details!

Ishida Mitsunari caught the eye of Toyotomi Hideyoshi with his meticulous attention to detail in "three cups of tea" and later became a famous general, and Toyota Motor Corporation became the world's best automobile company with its strict "prevention system" to prevent inventory and precise "production method."
The secret to Joe Girard's entry into the Guinness Book of World Records as a 'sales king' was his small acts of respect for people.
The world's largest city, New York, which had been rapidly shrinking since the mid-1980s, regained its former vitality thanks to Giuliani's simple(?) 'war on graffiti' after taking office.

At this point, I can't help but think that what we really need now is 'detail', rather than the commonly mentioned success factors of vision, passion, ideas, strategy, and execution.
Because, as this book proves, even such success factors are ultimately determined by details.

"The Power of Detail" vividly demonstrates, through abundant examples and vivid practical cases, that "detail" is crucial to the competitiveness of individuals, companies, and nations.
In this 'hurry hurry' culture, we experience the power of small but critical details that we have neglected, and it very specifically presents why details are a pressing issue for us now and what we need to do to become strong at details.

In that respect, this book is worth reading as it allows you to discover small biographies that 'make you and your organization stronger.'
The appendix of the book, "Things Managers Must Do," is also a useful reference for team leaders and CEOs.

“This book is not only the first to seriously address the issue of detail, but it is also significant as a warning to our reality, which has yet to completely break free from the practices of ‘roughness’ and ‘moderation.’
We are now living in the 21st century, a century of endless competition where 'details determine success or failure', having passed the 20th century, when all we had to do was work hard.
“I hope that individuals, as well as executives and staff of corporations and public institutions, will take this opportunity to deeply recognize the importance of detail in their lives, businesses, and national management through the rich examples and alternatives presented in this book.” (_From Dr. Gong Byeong-ho’s recommendation)

▼These people must read this
ㆍCEO who wants the company to grow sustainably
ㆍA team leader who wants to create a stronger organization than it is now.
ㆍBusinessmen who want a respected work life
ㆍKorean civil servants working towards building an advanced Korea in the 21st century.
Students and ordinary people seeking a turning point in their ordinary lives